Consumers can now purchase BESPOKE refrigerators featuring panel designs by local creators and winning designs from 2021's #BESPOKEDesignedByYou campaign
Consumers can also customise their BESPOKE refrigerators with their own creative artwork design
SINGAPORE - Media OutReach - 6 May 2022 - Following the successful debut of Samsung BESPOKE refrigerator in Singapore, Samsung Electronics Singapore is excited to offer consumers more unique panel design options with the introduction of the BESPOKE Creators Collection. It consists of six, one-of-a-kind designs from local interior design firm ROOOT Studio, artist Candice Phang, as well as the winners of the #BESPOKEDesignedByYou contest.
Consumers looking to further personalise and adorn their very own Samsung BESPOKE refrigerators now also have the option of printing out their original artwork [1] as refrigerator decals for the panels. This allows them to design the refrigerator of their dreams and decorate their homes to reflect their distinctive personalities and styles.
Gavin Yeong, Head of Digital Appliances, Samsung Electronics Singapore said: "The BESPOKE range has opened new design possibilities for homes, and we've received numerous feedback from consumers that they want more customisation and design options. With the introduction of BESPOKE Creators Collection, we hope to lay the groundwork for more collaborations with local designers and creators who can put their unique spin to household appliances that can appeal to more discerning homeowners."
Modular refrigerators meet modern art
The BESPOKE Creators Collection features unique designs inspired by the everyday joy and passion points that fuel the creators' creativity. The collection elevates common appliances into works of art that consumers can proudly display in their homes, which can become meaningful centrepieces to help spark conversations with family and friends at home.
The BESPOKE refrigerators also work as well as they look – they incorporate a variety of innovative features that promote healthier lifestyles by preserving the freshness of food items with adjustable cooling capabilities[2], as well as maximise and organise storage[2] so that homeowners can have adequate space that fits their changing lifestyles.
Creativity meets no bounds
Samsung Electronics Singapore has also rolled out a customisation option available on the Samsung Online Store and selected retailer stores, allowing consumers to truly experience the versatility of the BESPOKE refrigerator lineup by adding their own personal touch and flair.
After selecting the preferred BESPOKE refrigerator configuration, consumers can further personalise the appliance by submitting their original artwork to be printed as a refrigerator decal for the panels[1] .
Local Availability and Pricing
The Samsung BESPOKE Creators Collection is now available on the Samsung Online Storeand selected consumer electronics retailer stores. Prices begin at $4,778 (without GST).
From now until 4 July, consumers can also receive complimentary artwork decals (worth up to $1,020) with purchase of any BESPOKE refrigerators. T&Cs apply.
Additionally, consumers can check out the BESPOKE Creators Collection in-store showcase in the coming months at selected retailer stores. More information will be shared in due course here.
Available in BESPOKE 4-Door Flex, $5,789 Goood Afternoon was designed as a conversational piece in the heart of the kitchen, and features elements of everyday Singaporeans' lives, such as how interactions among people spark joy and ideas.
"When we were first briefed about this project, we wanted to create an artwork that was relatable to anyone and everyone through storytelling, just like how we design spaces. The piece, 'Goood Afternoon', was designed as a conversation starter in the heart of the kitchen, as we wanted our design to take a view of the everyday lives of people living in Singapore, and how interactions between people are sparked by things as simple as a greeting with a smile. Try to spot SAMSUNG in this work of art, as it has seamlessly integrated into our lives."
Available in BESPOKE 1-Door Flex and Bottom Mount Freezer combination, $4,778 Inspired by Candice's love for cats and plants, the design hopes to bring purrfect vibes to the kitchen with its whimsical design.
"My artwork for the BESPOKE Refrigerator is inspired by two of my favourite things - cats and plants. I wanted it to reflect my passions, while being relatable to others. It's my interpretation of an enchanting, whimsical and purrfect world that comes to life on the fridge. My main intention is to create positive vibes and add a happy touch to any home or kitchen. While it's the perfect design for plant or cat lovers, I think anyone can enjoy the bright and cheerful sight whenever they open the fridge.
This is the first time I'm creating artwork that will go on a refrigerator, so it's incredibly fun, new, and exciting. I felt so much anticipation to see the final product, even during the creation process. Watching it come to life felt amazing. I love that this collaboration gave me the creative freedom to reflect my personal style and taste, which is what BESPOKE is all about."
Designs by #BESPOKEDesignedByYou contest winners
Held in late 2021, the BESPOKE Design Contest (#BESPOKEDesignedByYou) last year invited members of the public to submit original artwork using the Samsung BESPOKE fridge as a canvas. Samsung received over 2,500 submissions, and the top four designs outclassed the competition with their unique designs which expounded on the possibilities of the BESPOKE refrigerator range.
Available combination: 2 x BESPOKE 1-Door Flex, $4,878
"From the kitchen of her little flat, my friend sees a regular kingfisher which brings her joy every time. This cherished memory can now be brought to life in anyone's kitchen — the joy of experiencing the vibrance of life within nature."
Available combination: 2 x BESPOKE 1-Door Flex, $4,878
"Like how refrigerator magnets often tell a cherished story or memory for the dwellers at home, this art piece pays homage to the feelings of nostalgia with its magical dose of vibrance and life."
Available combination: 2 x BESPOKE 1-Door Flex and 1x Bottom Mount Freezer, $7,217
"Designed with clear precise lines and a meticulous attention to detail, feel free to get a closer look—can you find the cat residents living in the apartment?"
[2] Features stated are applicable to selected BESPOKE Refrigerator models.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.
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