11 Boutique Xinjiang Wineries to Debut in Singapore

The launch programme includes a one-day trade exhibition, Master of Wine masterclass and Michelin-starred pairing dinner, highlighting Xinjiang terroir.

SINGAPORE - Media OutReach Newswire - 14 November 2026 - Eleven boutique wineries from China's Xinjiang Uygur Autonomous Region will make their collective Singapore debut on Nov.

19 & 20. This campaign, titled "Xinjiang Wine: A World of Chinese Terroir", will introduce Southeast Asian sommeliers, importers and fine wine collectors to 68 labels spanning four distinct Xinjiang viticultural subregions.

博格达峰

Organized by the Forestry and Grassland Administration of Xinjiang Uygur Autonomous Region alongside campaign lead Up-Chinese Wine (UCW) and strategic partners Vinexpo Asia and Jin Ting Wan Chinese Restaurant, the tripartite initiative aims to establish an international trade platform bridging production with distribution, expand on-trade dining channels and elevate the regional identity of Xinjiang wine across Southeast Asia.

The showcase features 68 core labels—including 60 domestic and international award winners—presented across three invitation-only trade and gastronomic sessions:


Government Backing and Market Expansion The Singapore debut follows seven policy measures issued by the General Office of the People's Government of Xinjiang Uygur Autonomous Region to modernize the regional wine sector. The directives focus on upgrading vineyard grape bases, expanding corporate vinification and processing infrastructure, strengthening regional brand equity, advancing wine tourism and industry integration, reinforcing viticultural research and expanding financial guarantees for overseas market entry.

Concurrently, an official delegation from the Forestry and Grassland Administration of Xinjiang Uygur Autonomous Region will conduct market research in Singapore—evaluating local consumption patterns, import regulations and distribution networks—while meeting with major importers, restaurant groups and trade associations to build long-term commercial partnerships.

Four Distinct Terroirs of the Tianshan Mountains Fed by glacial snowmelt from the Tianshan Mountains, Xinjiang's vineyards span vast geographic distances north and south of the range, producing contrasting mesoclimates and varietal expressions:


Participating Wineries The 11 exhibiting producers representing all four subregions are:

Turpan-Hami Basin
Yanqi Basin
Northern Foothills of Tianshan Mountains
Ili River Valley

Notes to Editors: Two Millennia of Silk Road Viticulture
Modern Xinjiang producers combine contemporary vineyard management, clonal selection, terroir mapping and international winemaking technology with a viticultural history spanning more than 2,000 years. Historically known as the Western Regions (Xiyu), Xinjiang served as a primary conduit for the east-west exchange of Vitis vinifera and winemaking craft along the overland Silk Road.

Between the third and second centuries B.C., winemaking techniques crossed the Pamir Plateau into oasis kingdoms north and south of the Tianshan Mountains, including Niya, Kucha (Qiuci), Karasahr (Yanqi) and Gaochang. Archaeological discoveries—such as a 2,300-year-old grapevine unearthed at the Yanghai Tombs in Shanshan County, Turpan, and painted pottery bearing grape motifs in Hejing County—date local viticulture prior to imperial envoy Zhang Qian's 138 B.C. diplomatic expedition, which introduced Vitis vinifera varieties from Dayuan to the Han court. Subsequent artifacts, including Loulan and Astana tomb murals depicting vineyard cultivation and wine pressing, Gaochang tax ledgers recording vineyard acreage and wine levies, and Tang dynasty records of Gaochang tribute wines sent to Chang'an, document an unbroken regional winemaking lineage.


Hashtag: #XinjiangWine

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