What is a 'soft' or 'hard' relationship launch? Explaining the celebrity-led trend

  • Written by: Lisa Portolan, PhD student, Institute for Culture and Society, Western Sydney University
What is a 'soft' or 'hard' relationship launch? Explaining the celebrity-led trendChris Pizzelo/ AP

The days of speedily updating your Facebook status the moment a new relationship is made official are long gone. In fact the Facebook relationship update could be described as somewhat passé, replaced instead by a new form of social media relationship documentation – the “soft” or “hard” launch....

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