Why are adults without kids hooked on Bluey? And should we still be calling it a ‘kids’ show’?

  • Written by: Jessica Balanzategui, Senior Lecturer in Media, RMIT University
Why are adults without kids hooked on Bluey? And should we still be calling it a ‘kids’ show’?ABC

“Bluey mania” shows no sign of abating. Bluey’s season finale, The Sign, was the most viewed ABC program of all time on iView.

A “hidden” follow-up episode, aptly named The Surprise, created a storm of headlines around the world, many of which have a decidedly adult tone.

As highlighted in social media fan...

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