Could messages from social media influencers stop young people vaping? A look at the government’s new campaign

  • Written by: Michelle Jongenelis, Associate Professor, Melbourne Centre for Behaviour Change, The University of Melbourne
Could messages from social media influencers stop young people vaping? A look at the government’s new campaignAlexandru Chiriac/Shutterstock

Vaping is on the rise among young Australians. Recent figures from the National Drug Strategy Household Survey show current use of e‑cigarettes among teenagers aged 14–17 increased five-fold from 1.8% in 2019 to 9.7% in 2022–2023. For young adults aged 18–24, use quadrupled from 5.3% to 21%...

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