Critics of ‘woke capitalism’ want to return to a time when money was the only value. But it never existed

  • Written by: Carl Rhodes, Professor of Organization Studies, University of Technology Sydney

“Corporate virtue signalling” is a phrase of our time. Bud Light was accused of it when it hired TikTok personality and trans woman Dylan Mulvaney to promote low-cal beer.

Disney was labelled a virtue signaller for its opposition to the US state of Florida outlawing discussions of gender fluidity and sexual orientation in schools.

When...

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