Feminist narratives are being hijacked to market medical tests not backed by evidence

  • Written by: Brooke Nickel, NHMRC Emerging Leader Research Fellow, University of Sydney
Feminist narratives are being hijacked to market medical tests not backed by evidenceThought Catalog/Unsplash

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

Today, feminist narratives around empowerment and women’s rights are being...

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