meet the AI-generated figures posing as your new online friends – as they try to sell you stuff
- Written by: Mai Nguyen, Lecturer in Marketing, Griffith University
Instagram / @lilmiquela/ @shudu.gramThe future of influence is here: a digital avatar that captivates millions of adoring fans while offering unparalleled customisation and round-the-clock availability.
Virtual influencers are transforming the way content is created, consumed and marketed online. They represent an electrifying dance between...