Sex and lies are used to sell vapes online. Even we were surprised at the marketing tactics we found
- Written by: Jonine Jancey, Academic and Director Collaboration for Evidence, Research and Impact in Public Health, Curtin University
oliverdelahaye/ShutterstockIt’s easy to buy vapes or e-cigarettes online. When we looked at websites selling them to buyers in Australia and New Zealand, we found a variety of slick, false or misleading marketing claims.
In our new research we outlined how these included health claims – how vapes contain “zero” carcinogens,...