Why do we feel bad when our beliefs don't match our actions? Blame 'cognitive dissonance'
- Written by: Kim M Caudwell, Lecturer - Psychology | Chair, Researchers in Behavioural Addictions, Alcohol and Drugs (BAAD), Charles Darwin University
SewCream/ShutterstockHave you ever been out and about, perhaps tackling the Christmas shopping list, and felt a bit thirsty? You buy a drink – say, one that comes in a plastic bottle – and quench your thirst, only to find there’s no recycling nearby. What do you do?
The Two Buttons meme accurately captures cognitive dissonance.Mem...Read more: Why do we feel bad when our beliefs don't match our actions? Blame 'cognitive dissonance'