The Times Australia
Google AI
Business and Money

Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game

  • Written by Jessica Vredenburg, Senior Lecturer (Assistant Professor) in Marketing, Auckland University of Technology
Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough gameSacramento Kings players kneel in support of the Black Lives Matter movement before an NBA basketball game, August 6, 2020.GettyImages

So-called brand activism is evolving fast. When Colin Kaepernick first knelt during the US national anthem in 2016, professional football turned its back on him. Now, consumer and sports fan expectations are forcing...

Read more: Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a...

Business Times

Is Hiring a Web Developer Still Worth It?

It’s a fair question to ask in 2026. With AI tools promising to build you a website in minutes and drag-and-drop platform...

Tech companies are blaming massive layoffs on AI. What’s really g…

In the past few months, a wave of tech corporations have announced significant staff cuts and attributed them to effici...

Nectr secures solar partnership with The Panthers Group at Pullma…

Nectr expands off-field partnership with the Panthers, delivering renewable energy solutions for the group’s commercial venue...

The Times Features

Why Farrer is a key test for One Nation vs the Coalition

The Farrer by-election[1] on May 9 will be a major test for new Liberal leader Angus Taylor and ...

Leader of The Nationals Senator Matt Canavan Rockhampton press conference

Well thank you ladies and gentlemen. Thank you for coming out, this morning and thank you very muc...

Chester to elevate food security issue in Canberra

Elevating the issue of food and fibre security to a matter of national importance will be the prim...

Interior Design Ideas for Open Plan Living Spaces

Open plan living has become one of the most popular layout choices in modern homes. By removing wa...

Matt Canavan is keen on income splitting. Here’s what it would mean for couples

Newly elected Nationals leader Matt Canavan has proposed[1] allowing couples with dependent chil...

Custom Homes vs Project Homes: What’s the Difference?

When building a new home, one of the first and most important decisions you’ll make is whether to ...

Tech companies are blaming massive layoffs on AI. What’s really going on?

In the past few months, a wave of tech corporations have announced significant staff cuts and ...

Berry NSW strikes a new chord as jazz and blues take over the village

Berry NSW will come alive with live blues and jazz performances across multiple venues on Thursday...

Limited-edition gin raises funds for the Easter Bilby

A new limited-edition gin from Brisbane craft distillery BY.ARTISANS is helping support the conserva...