The Times Australia

The Times

Holidays & Travel

Australia’s top travel influencers brands should partner with to help reignite the travel industry


HypeAuditor, the AI analytics platform for brands who want fair and transparent influencer marketing, today revealed the top travel influencers brands should look out for now that Australia has finally reopened international borders after two years of Covid border closure. 


As Australia’s $45.4 billion international tourism industry is rebooting, local travel and hospitality brands are amping up their marketing strategies to attract more visitors. Social media influencers’ reach across the different social media platforms have the potential to generate millions in new bookings for travel brands. It’s no surprise that influencers have become an integral part of many travel brands’ marketing strategies as consumers increasingly trust peer recommendations.


According to HypeAuditor’s 2022 State of Influencer Marketing report, 48% of global instagram users are millennials.  And globally, they spend about $200 billion per year on travel – a number that is expected to continue to grow. Millennials are the largest generation to date, making up 23% of the global population. This coupled with the fact that millennials are hitting their prime spending years, make them an ideal demographic for travel companies to target as they will likely be the leaders in re-igniting the travel industry. 


Alex Frolov, CEO and Co-Founder, HypeAuditor said, “With international border closures in Australia over the past couple of years, the travel and hospitality industry took a major hit during the pandemic. As travel brands are gearing up to capitalise on the re-opening of international borders, they should not undermine the power of social media in influencing people’s travel decisions and prompting travel bookings.


“Travel social media influencers have turned their trips and holidays into a lucrative business and have gained cult followings. Partnering with inspiring, trusted travel influencers is crucial in helping travel brands reach and engage with the right demographic of customers and ultimately increase their conversion rates”.


Below is a list of the top 10 travel influencers in Australia:


  1. Tara Milk Tea

1.39m followers

  1. Helen Janneson Bense

744k followers

  1. Tahlia Skaines

626k followers

  1. Ruby Lee Coffey

452k followers

  1. Nick Badger

439k followers

  1. Hayley Andersen

405k followers

  1. Josh Moss

404k followers

  1. Angelica Ladino

347k followers

  1. Kate & Olly

335k followers

  1. Hannah Perera

308k followers



About HypeAuditor:

Founded in 2018, HypeAuditor is a leader in AI-powered analytics for transparent and fraud-free influencer marketing. Its platform includes Instagram, TikTok, and YouTube analytics, as well as a suite of discovery tools and reporting features that integrate an advanced AI-based, fraud-detection system that safeguards authenticity in influencer marketing. HypeAuditor applies artificial intelligence and machine learning to determine behavioural patterns, identifying fake followers, and ascertaining engagement on influencer accounts and sponsored posts. The HypeAuditor platform has more than 500,000 users, and key customers include Dior, GroupM, Influence4You, L’Oréal, Ogilvy, TAKUMI, Traackr, and Unilever. To learn more, visit HypeAuditor.com.

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