The Times Australia
Holidays and Travel

.

Reflections Holidays Scores Gold in Australia’s International Good Design Awards

  • Written by The Times

New South Wales’ largest outdoor hospitality group, Reflections Holidays, has scooped one of the top awards at the 2024 Australian Good Design Awards.


The brand received the prestigious Good Design Award Winner Accolade in the Digital Design category for exceptional design and innovation.


The award winners were unveiled in a grand ceremony at the International Convention Centre (ICC) Sydney, attended by over 1000 distinguished guests from design, architecture, engineering and business sectors.


Reflections Holidays collaborated with digital design agency, Woolly Mammoth, who supported the brand with an ambitious rebrand earlier this year, culminating in a complete overhaul of the brand’s website.


Woolly Mammoth developed a versatile design system to standardise the use of user interface elements across the new website. This system served as the foundation for the final high-fidelity designs, which were refined through extensive internal and external feedback. 


These designs were then brought to life using a modern, composable technology stack, resulting in best-in-class user experience and performance. This approach has contributed to month-on-month record-high conversion rates since the launch of the new website.


The judging panel called out the aesthetics of the Reflections’ website and how it allowed its beautiful locations to shine through, labelling it “a fantastic example of a leisure and tourism site done well’.


The Good Design Awards recognise a diverse range of projects from Australia and abroad, encompassing architectural design, engineering, digital and communication design, and emerging fields such as design strategy, social impact and policy design – a new standalone category introduced in 2024.


The 2024 awards highlighted excellence across 12 Design Disciplines, covering more than 32 categories.


This year's entries were rigorously evaluated by more than 80 distinguished Jurors from around the globe, including designers, engineers, architects, and industry leaders, with the evaluation process focused on three core criteria: Good DesignDesign Innovation, and Design Impact.


Peter Chapman, CMO at Reflections Holidays, said: “The Australian Good Design Awards are extremely prestigious so we’re over the moon to receive this award. We felt confident from the outset working with Woolly Mammoth and this is testament to both organisations’ commitment and hard work to our rebrand - we couldn’t be happier with the outcome.”


Sam Logan, Founder at Woolly Mammoth, said: “Working with a business towards a rebrand can often be a tricky process but Reflections Holidays’ honest and open approach to fresh ideas made the collaboration incredibly motivating. The work of the other nominees was exceptional so to come out on top is a superb achievement for the team, one we’re very proud of.”

Holidays & Travel

What Makes a Small Group Tour of Italy So Memorable?

Traveling to Italy is on almost every bucket list. From the rolling hills of Tuscany to the sparkling canals of Venice, the countr...

Jetstar announces first ever Brisbane to Rarotonga flights with launch fares from just $249^ one-way

Jetstar will start operating direct flights between Brisbane and Rarotonga, the stunning capital island of the Cook Islands, i...

Great Barrier Reef operator Passions of Paradise

A series of sustainability firsts and a commitment to global best practice standards for more than 20 years has earned Cairns-...

The Great Fleecing: Time for Aussies to demand more from their banks

By Anhar Khanbhai, Chief Anti-Fleecing Officer, Wise   As Australians escape the winter chill for Europe’s summer or Southeast As...

Travel Insurance for Families: What Does it Cover and Why it’s Essential

Planning a family trip is exciting, but unexpected mishaps can turn your dream vacation into a stressful ordeal. That’s where tr...

Paddle into magic with Showtime Kayaking: Bioluminescence returns to Lake Macquarie

As the cooler months set in, Lake Macquarie is once again playing host to nature’s light magic, transforming into a glowing specta...

Times Magazine

Building a Strong Online Presence with Katoomba Web Design

Katoomba web design is more than just creating a website that looks good—it’s about building an online presence that reflects your brand, engages your audience, and drives results. For local businesses in the Blue Mountains, a well-designed website a...

September Sunset Polo

International Polo Tour To Bridge Historic Sport, Life-Changing Philanthropy, and Breath-Taking Beauty On Saturday, September 6th, history will be made as the International Polo Tour (IPT), a sports leader headquartered here in South Florida...

5 Ways Microsoft Fabric Simplifies Your Data Analytics Workflow

In today's data-driven world, businesses are constantly seeking ways to streamline their data analytics processes. The sheer volume and complexity of data can be overwhelming, often leading to bottlenecks and inefficiencies. Enter the innovative da...

7 Questions to Ask Before You Sign IT Support Companies in Sydney

Choosing an IT partner can feel like buying an insurance policy you hope you never need. The right choice keeps your team productive, your data safe, and your budget predictable. The wrong choice shows up as slow tickets, surprise bills, and risky sh...

Choosing the Right Legal Aid Lawyer in Sutherland Shire: Key Considerations

Legal aid services play an essential role in ensuring access to justice for all. For people in the Sutherland Shire who may not have the financial means to pay for private legal assistance, legal aid ensures that everyone has access to representa...

Watercolor vs. Oil vs. Digital: Which Medium Fits Your Pet's Personality?

When it comes to immortalizing your pet’s unique personality in art, choosing the right medium is essential. Each artistic medium, whether watercolor, oil, or digital, has distinct qualities that can bring out the spirit of your furry friend in dif...