The Gilded Investment for Tough Economic Times

For thousands of years, gold has been a safe haven asset, and for good reason. Renowned for its intrinsic value, gold has proven to be one of the most reliable investments you can make, particularly during periods of economic downturn. Sydney-based bullion retailer Jaggards are offering consumers a gateway into the world of gold investment as they approach their 60th birthday, looking to provide new investors with the opportunity to start their safe haven investment strategy.

Gold Through the Ages

Gold has been an important part of human civilisation, being used over a predominant part of recorded history as a currency and a symbol of value in many cultures across the world. The value of gold has weathered economic recessions, political upheavals, and global pandemics, highlighting its enduring reliability as an investment option in the face of adversity.

Jaggards director Hercules Tsoutsas says that gold “has stood the test of time remarkably”.

“If you go back far enough, gold has always been revered as a symbol of wealth, power and divinity,” Tsoutsas said.

“Used in Ancient Egypt for jewellery, Ancient China for important ceremonial objects, and Medieval Europe for creating important religious artifacts, there has always been such a high value placed on gold throughout so many different societies.”

In recent times, the price of gold has almost tripled from 1993 to 2023, showing that it is a lucrative long-term investment for anyone at any capacity.

Stability in Investment

When times are tough, gold stays strong. Gold is known as a safe haven asset, which means that when financial markets begin to experience volatility, gold tends to hedge against inflation, fluctuations in currency, and geopolitical risks.

This study from the International Review of Financial Analysis produced results that confirm the potential of the gold market to serve as a safe haven during the COVID-19 pandemic. Further results suggested that gold consistently offers better safe haven properties than stocks regardless of the period.

Conclusions drawn from this study were said to “enhance the dexterity of gold as the most useful hedging financial asset that protects investors' portfolios. In other words, investors are better off shielding their investments by diversifying their portfolio to include the acquisition of gold.”

The study also found that gold was a more consistent safe haven metal than silver, palladium, and platinum, confirming that gold holds a “special position”.

Hercules Tsoutsas noted that gold has inherent value, which means that it is less likely to be affected by economic changes that affect other asset classes.

“Its limited supply and tangible nature make it resistant to market sentiment, and this tangibility provides investors with a sense of security and control that digital and paper-based investments can’t produce,” he said.

Beginning Your Investment Journey

Starting your investment journey with Jaggards ensures access to their trusted, award-winning services. With 60 years of experience, the team provides personalised guidance on the intricacies of precious metal investment, and can assist investors in making informed decisions based on their financial goals.

Jaggards was recently named Business of the Year and Outstanding Specialised Retail Business in the Sydney City area in the 2023 Local Business Awards.

“We invite anyone who is thinking about making long-term investments big or small to come in and see what we have to offer. We pride ourselves on our expert advice and customer service that has helped customers for many decades, and plan to do it for many decades more,” said Tsoutsas.

For more information on Jaggards, visit https://www.jaggards.com.au/

About Jaggards

Our client servicing model has seen Jaggards and the people responsible for developing the foundation of a vibrant bullion market within Australia. With a commitment to integrity, authenticity, and trust, we are building on our 60-year legacy to be a leading force in the Australian bullion industry.

Today, we uphold the same values as we always have, and our goal is to make investing in safe-haven assets as accessible and easily manageable as possible. This means simplifying the terms and concepts often associated with investment in this area.

We empower people to invest in gold and silver bullion, through a straightforward, efficient, and secure marketplace. Whether it's through market insights, client-specific research or simply admiring a collection of coins, we are passionate about what we do. We believe that the value of our products is the freedom they provide.

We provide private and institutional investors with the freedom to achieve their investment goals by delivering simple, valuable solutions that empower you with choice.

We invite you to experience the history of Jaggards online or in our showroom. Explore our range of bullion products in an intimate environment designed for privacy and security. We value your business and look forward to serving your precious metal needs.

This is general information. Prior to making actual financial decisions, obtain advice from a licensed financial advisor.