The Times Australia
The Times World News

.
The Times Real Estate

.

We make thousands of unconscious decisions every day. Here's how your brain copes with that

  • Written by Gina Cleo, Assistant Professor of Habit Change, Bond University
We make thousands of unconscious decisions every day. Here's how your brain copes with that

Do you remember learning to drive a car? You probably fumbled around for the controls, checked every mirror multiple times, made sure your foot was on the brake pedal, then ever-so-slowly rolled your car forward.

Fast forward to now and you’re probably driving places and thinking, “how did I even get here? I don’t remember the drive”. The task of driving, which used to take a lot of mental energy and concentration, has now become subconscious, automatic – habitual.

But how – and why – do you go from concentrating on a task to making it automatic?

Habits are there to help us cope

We live in a vibrant, complex and transient world where we constantly face a barrage of information competing for our attention. For example, our eyes take in over one megabyte of data every second[1]. That’s equivalent to reading 500 pages of information or an entire encyclopedia every minute.

Just one whiff of a familiar smell[2] can trigger a memory from childhood in less than a millisecond, and our skin[3] contains up to 4 million receptors that provide us with important information about temperature, pressure, texture, and pain.

And if that wasn’t enough data to process, we make thousands of decisions[4] every single day. Many of them are unconscious and/or minor, such as putting seasoning on your food, picking a pair of shoes to wear, choosing which street to walk down, and so on.

Some people are neurodiverse, and the ways we sense and process the world differ. But generally speaking, because we simply cannot process all the incoming data[5], our brains create habits – automations of the behaviours and actions we often repeat.

Read more: Neurodiversity can be a workplace strength, if we make room for it[6]

Two brain systems

There are two forces that govern our behaviour: intention and habit. In simple terms, our brain has dual processing systems[7], sort of like a computer with two processors.

Performing a behaviour for the first time requires intention, attention and planning – even if plans are made only moments before the action is performed.

This happens in our prefrontal cortex. More than any other part of the brain, the prefrontal cortex is responsible for making deliberate and logical decisions. It’s the key to reasoning, problem-solving, comprehension, impulse control and perseverance. It affects behaviour via goal-driven decisions[8].

For example, you use your “reflective” system (intention) to make yourself go to bed on time because sleep is important, or to move your body because you’ll feel great afterwards. When you are learning a new skill or acquiring new knowledge, you will draw heavily on the reflective brain system to form new memory connections in the brain. This system requires mental energy and effort.

Read more: Here's what happens in your brain when you're trying to make or break a habit[9]

From impulse to habit

On the other hand, your “impulsive” (habit) system is in your brain’s basal ganglia[10], which plays a key role in the development of emotions, memories, and pattern recognition. It’s impetuous, spontaneous, and pleasure seeking.

For example, your impulsive system might influence you to pick up greasy takeaway on the way home from a hard day at work, even though there’s a home-cooked meal waiting for you. Or it might prompt you to spontaneously buy a new, expensive television. This system requires no energy or cognitive effort as it operates reflexively, subconsciously and automatically.

When we repeat a behaviour in a consistent context, our brain recognises the patterns and moves the control of that behaviour from intention to habit. A habit occurs when your impulse towards doing something is automatically initiated because you encounter a setting in which you’ve done the same thing in the past[11]. For example, getting your favourite takeaway because you walk past the food joint on the way home from work every night – and it’s delicious every time, giving you a pleasurable reward.

A row of fried noodle dishes with a person filling up a foil container in the foreground
Before you know it, picking up a delicious takeaway on your way home can become a regular habit. James Sutton/Unsplash[12]

Shortcuts of the mind

Because habits sit in the impulsive part of our brain, they don’t require much cognitive input or mental energy[13] to be performed.

In other words, habits are the mind’s shortcuts, allowing us to successfully engage in our daily life while reserving our reasoning and executive functioning capacities for other thoughts and actions.

Your brain remembers how to drive a car because it’s something you’ve done many times before. Forming habits is, therefore, a natural process that contributes to energy preservation[14].

That way, your brain doesn’t have to consciously think about your every move and is free to consider other things – like what to make for dinner, or where to go on your next holiday.

Read more: 'What shall we have for dinner?' Choice overload is a real problem, but these tips will make your life easier[15]

References

  1. ^ over one megabyte of data every second (www.ncbi.nlm.nih.gov)
  2. ^ familiar smell (pubmed.ncbi.nlm.nih.gov)
  3. ^ our skin (doi.org)
  4. ^ we make thousands of decisions (www.emerald.com)
  5. ^ all the incoming data (www.sciencedirect.com)
  6. ^ Neurodiversity can be a workplace strength, if we make room for it (theconversation.com)
  7. ^ dual processing systems (www.tandfonline.com)
  8. ^ goal-driven decisions (www.cambridge.org)
  9. ^ Here's what happens in your brain when you're trying to make or break a habit (theconversation.com)
  10. ^ basal ganglia (www.annualreviews.org)
  11. ^ in the past (bmcpsychology.biomedcentral.com)
  12. ^ James Sutton/Unsplash (unsplash.com)
  13. ^ don’t require much cognitive input or mental energy (doi.org)
  14. ^ energy preservation (psycnet.apa.org)
  15. ^ 'What shall we have for dinner?' Choice overload is a real problem, but these tips will make your life easier (theconversation.com)

Read more https://theconversation.com/we-make-thousands-of-unconscious-decisions-every-day-heres-how-your-brain-copes-with-that-201379

The Times Features

An Introduction to Complete Hip Replacement Surgery

Hip replacement or total hip arthroplasty is a relatively common medical procedure to regain mobility and bring an end to incessant pain in victims of extreme pain in the hip joi...

2 in 3 Melbourne Families Are Downsizing—But Not for the Reason You Think, Says Big Stuff Movers

MELBOURNE, AUSTRALIA — [16-05-25] — In a city known for its vibrant culture and sprawling suburbs, a quiet revolution is underway. According to recent internal data from Big Stuf...

Runway With a Hug: Gary Bigeni’s Colourful Comeback

By Cesar Ocampo Photographer | AFW 2025 Some designers you photograph once, admire from afar, and move on. But others — like Gary Bigeni — pull you in and never let go. Not becaus...

Tassie’s best pie enters NSW with the launch National Pies’ new fresh range

Fresh from Tasmanian Bakeries in Hobart, National Pies has just delivered Tassie’s best-selling pie to the ready meals aisles of Woolworths stores across NSW.  The delicious roll o...

IORDANES SPYRIDON GOGOS RUNWAY | AFW 2025

Fifth Collection by ISG | Words + Photography by Cesar Ocampo Some runway shows are about the clothes. Others are about the culture they carry. With Iordanes Spyridon Gogos, it’s ...

AJE Resort ‘26 — “IMPRESSION”

Photographed by Cesar Ocampo | AFW 2025 Day 3, Barangaroo Pier Pavilion There are runways, and then there are moments. Aje’s Resort ‘26 collection, IMPRESSION, wasn’t just a fashi...

Times Magazine

Senior of the Year Nominations Open

The Allan Labor Government is encouraging all Victorians to recognise the valuable contributions of older members of our community by nominating them for the 2025 Victorian Senior of the Year Awards.  Minister for Ageing Ingrid Stitt today annou...

CNC Machining Meets Stage Design - Black Swan State Theatre Company & Tommotek

When artistry meets precision engineering, incredible things happen. That’s exactly what unfolded when Tommotek worked alongside the Black Swan State Theatre Company on several of their innovative stage productions. With tight deadlines and intrica...

Uniden Baby Video Monitor Review

Uniden has released another award-winning product as part of their ‘Baby Watch’ series. The BW4501 Baby Monitor is an easy to use camera for keeping eyes and ears on your little one. The camera is easy to set up and can be mounted to the wall or a...

Top Benefits of Hiring Commercial Electricians for Your Business

When it comes to business success, there are no two ways about it: qualified professionals are critical. While many specialists are needed, commercial electricians are among the most important to have on hand. They are directly involved in upholdin...

The Essential Guide to Transforming Office Spaces for Maximum Efficiency

Why Office Fitouts MatterA well-designed office can make all the difference in productivity, employee satisfaction, and client impressions. Businesses of all sizes are investing in updated office spaces to create environments that foster collaborat...

The A/B Testing Revolution: How AI Optimized Landing Pages Without Human Input

A/B testing was always integral to the web-based marketing world. Was there a button that converted better? Marketing could pit one against the other and see which option worked better. This was always through human observation, and over time, as d...

LayBy Shopping