The Times Australia
The Times World News

.

How social media is breathing new life into Bhutan’s unwritten local languages

  • Written by Tashi Dema, PhD Candidate in Language and Politics, University of New England
How social media is breathing new life into Bhutan’s unwritten local languages

Dechen, 40, grew up in Thimphu, the capital city of Bhutan. Her native language was Mangdip, also known as Nyenkha, as her parents are originally from central Bhutan. She went to schools in the city, where the curriculum was predominantly taught in Dzongkha, the national language, and English.

In Dechen’s house, everyone spoke Dzongkha. She only spoke her mother tongue when she had guests from her village, who could not understand Dzongkha and during her occasional visits to her village nestled in the mountains. Her mother tongue knowledge was limited.

However, things have now changed.

With 90% of Bhutanese people using social media[1] and social media penetrating all remotes areas in Bhutan, Dechen’s relatives in remote villages are connected on WeChat.

She is in three WeChat groups where people usually communicate through voice messages in their native language. Most WeChat users in rural parts of the country communicate in their oral native language.

“I learn many words. I learnt how to say a lot of things in my own language,” the mother of two now living in Western Australia told me.

Dechen’s story is not isolated. Social media is giving a new lifeline to Bhutan’s native languages, which do not have written script and lack proper documentation[2]. By communicating through voice messages, social media is giving Bhutanese people in both urban and rural areas a new opportunity to use their local language.

Read more: What can the kingdom of Bhutan teach us about fighting corruption[3]

Losing Bhutan’s languages

Bhutan is a tiny Himalayan nation with a population of under 800,000 people. Internet and television was introduced only in 1999[4] and mobile phones in 2004.

The country has more than 20 local languages, but only Dzongkha has written text and is promoted as the national language.

The country struggles to promote the national language and its usage against English. Today most urban residents, especially the elites, speak English as their primary language[5].

A Bhutanese woman on a phone.
WeChat users can send each other voice messages in their local language. Shutterstock

Many languages – especially minority languages – are vanishing or becoming endangered as younger generations switch to Dzongkha and English.

The medium of instruction in schools is mostly in English; Dzongkha is taught only as grammar and literature. Students are shamed and often punished for using their local languages[6].

The preservation and promotion of local languages, therefore, depends on the speakers. A language faces extinction when its speakers die out or switch to another language.

Linguist Pema Wangdi[7] has researched languages in Bhutan, and he told me many people are losing their native language.

“When we lose our language, we lose a piece of our national identity,” he told me.

Masked dance of Dochula Tsechu. Languages are an important part of cultural identities. Pema Gyamtsho/Unsplash[8]

Wangdi has identified there are no longer any speakers of Olekha, an indigenous dialect of Rukha in Wangdu Phodrang.

“The loss of a single language is a loss of a piece of our national linguistic heritage and identity,” he said. “When a language is lost, cultural traditions which are tied to that language such as songs, myths and poetry will be lost forever.”

Other Bhutanese languages – including Tshophu language of Doyaps in Samtse, Monpa language of central Bhutan, and Gongdukha of Mongar – are endangered and at the brink of extinction[9].

Preservation of local languages

The future of the minority languages are at threat. The Constitution of Bhutan[10] mandates the preservation and promotion of local languages, but there are no official efforts to preserve native languages.

But encouraging people to speak their native languages can have far reaching benefits in preserving and promoting Bhutan’s rich culture and tradition. Language embodies identity, ethnicity and cultural values: a thriving local language would help transfer this intangible wealth to the younger generation.

Social media could be an invaluable tool in this preservation.

Bhutanese man checking his mobile phone next a white stone wall. Social media could be an invaluable tool in the preservation of languages. Shutterstock

Bhutan could save its languages from becoming extinct with promotion of social media usages and language education could be done on the social media platforms. With both young and old people glued to social media, encouraging more people to use local languages in social media could generate interest among the youth to learn their local languages.

It could also help in documenting the endangered local languages as the older generation can record their voices on WeChat.

Many elder citizens feel strongly about their language and emphasise teaching their mother tongue to the younger generation and their grandchildren. Social media – joining the younger generation on platforms where they feel at home – could be the way forward.

Read more: Thinking of taking up WeChat? Here's what you need to know[11]

References

  1. ^ using social media (www.bmf.bt)
  2. ^ lack proper documentation (www.dzongkha.gov.bt)
  3. ^ What can the kingdom of Bhutan teach us about fighting corruption (theconversation.com)
  4. ^ only in 1999 (fid4sa-repository.ub.uni-heidelberg.de)
  5. ^ their primary language (factsanddetails.com)
  6. ^ using their local languages (kuenselonline.com)
  7. ^ Pema Wangdi (scholar.google.com)
  8. ^ Pema Gyamtsho/Unsplash (unsplash.com)
  9. ^ brink of extinction (www.dzongkha.gov.bt)
  10. ^ The Constitution of Bhutan (en.wikipedia.org)
  11. ^ Thinking of taking up WeChat? Here's what you need to know (theconversation.com)

Read more https://theconversation.com/how-social-media-is-breathing-new-life-into-bhutans-unwritten-local-languages-210280

Times Magazine

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

The Times Features

Is our mental health determined by where we live – or is it the other way round? New research sheds more light

Ever felt like where you live is having an impact on your mental health? Turns out, you’re not imagining things. Our new analysis[1] of eight years of data from the New Zeal...

Going Off the Beaten Path? Here's How to Power Up Without the Grid

There’s something incredibly freeing about heading off the beaten path. No traffic, no crowded campsites, no glowing screens in every direction — just you, the landscape, and the...

West HQ is bringing in a season of culinary celebration this July

Western Sydney’s leading entertainment and lifestyle precinct is bringing the fire this July and not just in the kitchen. From $29 lobster feasts and award-winning Asian banque...

What Endo Took and What It Gave Me

From pain to purpose: how one woman turned endometriosis into a movement After years of misdiagnosis, hormone chaos, and major surgery, Jo Barry was done being dismissed. What beg...

Why Parents Must Break the Silence on Money and Start Teaching Financial Skills at Home

Australia’s financial literacy rates are in decline, and our kids are paying the price. Certified Money Coach and Financial Educator Sandra McGuire, who has over 20 years’ exp...

Australia’s Grill’d Transforms Operations with Qlik

Boosting Burgers and Business Clean, connected data powers real-time insights, smarter staffing, and standout customer experiences Sydney, Australia, 14 July 2025 – Qlik®, a g...