The Times Australia

The Times Australia

The Times

Smith’s Chips is creating a world first chip NFT in partnership with Dune Rats

Smith’s Chips has teamed up with leading Aussie rock artists, Dune Rats, to launch the first of-its-kind chip Non-Fungible-Token (NFT).    

To immortalise the crunchiest of chips that have just landed in the form of Smith’s Double Crunch, Smith’s is on the hunt for Australia’s loudest crunchers to feature alongside Dune Rats and be part of a world first chip NFT. History anyone?   

60 lucky chip-lovers and crunch cravers will secure their place at Studio 301 in Sydney alongside Dune Rats to create music and sound with Smith’s Double Crunch chips in all their glory. The result? A masterpiece and an audio NFT - a unique, one-of-a-kind digital piece of art featuring Aussie crunchers and orchestrated by Smith’s and Dune Rats.   

If you’re a loud cruncher, or know of one, we want YOU involved in recording the official ‘crunch’.    

To win one of the 30 double passes to the coveted recording and be part of a money-can’t-buy experience with the Dune Rats, head to the Smith’s Chips Facebook page. Then tell us why you should be part of NFT history with Smith’s Chips and Dune Rats.   

So Australia, can you handle the crunch?  

Dune Rats’ singer, Danny Beus said “We’ve all been Smith’s fanatic since back in the 90’s. To think we’re now adding our own creative flare to such an iconic snack is a great moment for us. Chips are the greatest food on earth, and should we ever send a rocket into outer space to greet alien overlords, we hope this NFT and a packet of salty heaven Smith’s will nbe a part of our “welcome to the neighbourhood” basket.”  

Smith’s Senior Brand Manager, Sam O’Donnell said: “We are stoked to be creating a piece of history with the Smith’s chip NFT, a world first, in partnership with Dune Rats. This is truly a once in a lifetime opportunity, that crunch cravers won’t want to miss!”  

The Smith’s NFT has been designed to celebrate the Smith’s Double Crunch range that launched earlier this year in four fully loaded flavours:Ultimate BBQ Ribs,Hot & Spicy Chicken Wings, Cheesy Garlic Bread and Original. Built for maximum crunchability, Smith’s Double Crunch has full on flavours, deeper ridges and has two times the crunch of Smith’s iconic Crinkle chips.  

For more information head to Smith’s Chips Facebook page.   

RRP: Smith’s Double Crunch, RRP: $3.75 

Available to purchase:  

Smith’s Double Crunch is available for purchase in all Australian supermarkets and convenience outlets.  

NFT recording details: 

Date: 5 April 2022 

Time: 7pm 

Location: Studio 301, 3B Ellis Ave, Alexandria, NSW, 2015  

For full information and terms and conditions, head to Smith’s Australia Facebook page.  

Times Lifestyle

Choosing the Perfect Parka: Expert Tips for Beating the Freeze in Style

As the cold weather approaches, the right parka can protect you from the cold while keeping you stylish. Like the choice of a custom letterman jacket, the choice of a custom parka is based on both the aesthetic and practical considerations. In this a...

Wooden Name Trains: A Personalized Gift for Modern Kids

Are you looking for a personalised and at the same time an educational gift for the toddler in your life? Then a wooden name train should be on your shopping list! This unique toy is not only fun to play with but comes with an educational element...

Choosing A Commercial Bar Fridge: Essential Tips For Restaurant Owners 

Your restaurant's bar is the heart of your establishment. It's where customers gather, socialize, and enjoy your carefully crafted drinks. Your commercial bar fridge ensures your beverages are perfectly chilled, ready to delight your guests. A poo...

Times Magazine

Uniden Adds Three New Baby Monitors to Award-Winning BabyWatch Range

Uniden has introduced three new models to its award-winning BabyWatch baby monitor range, offering parents a variety of high-tech features at an affordable price point, to keep an eye on newborns and toddlers from anywhere around the home. The th...

Take The Plunge, Elevate Your Personal Health: P3 Recovery Opens In Port Melbourne

World leaders in wet and dry therapy make wellbeing even more accessible for Melbournians  Ice baths, infrared saunas, IV therapy, breathwork. Just some of the latest wellness therapies that happen to be housed inside P3 Recovery centres emergin...

Prestons ranked Australia’s worst suburb for parcel theft

Shocking new data reveals that parcel theft claims have more than doubled this year, with Prestons in New South Wales named the worst suburb. This year there’s been a 59% increase in claims for parcel loss with a wider range of people lodging ...

Business Marketing