The Times Australia
The Times Technology News

.

The Benefits of Buying Backlinks


Backlinks are a robust foundation of your SEO strategy, helping with page rankings and your visibility to potential visitors. While buying backlinks can be a good short-term strategy, can it get you into trouble? Well, sometimes. One of the best strategies is a sprinkle of both: balancing organically acquired links with purchased backlinks. Let’s learn more about buying backlinks and weigh up the risks and benefits of both approaches.

The big question: should you buy backlinks?
Buying links is part of the normal flow of the web world economy. It’s not technically illegal to buy backlinks, but you do need to adhere to certain requirements from one of our biggest search engines Google. 

A Deep Dive into Backlinks
Backlinks are founded on the principle that pages that gain high-quality links, and more of them, are recognised by search engines as being more important and therefore rank higher, (PageRank). So, if you go about the business of buying or selling links, to try and manipulate your website's PageRank, that is when you may get yourself into hot water, and be penalised by deranking. Remember, the main aim of search engines is to deliver the very best quality information, that’s relevant, current and original. Buying links is completely fine of course, as long as you source them ethically, or qualify them with a ‘nofollow’ or the classic ‘sponsored’. 

Buying Backlinks: risks versus benefits

Risks: 

    • Link Spam
      If your website regularly purchases backlinks with a goal of shifting the dial on search results in your favour, it can be considered link spam. Engaging in the use of link spam can hurt the authority and relevance of your website. So, what are the types of link spam?
      - Content crammed with keywords in an unnatural way
      - swapping money or products to earn a backlink that violates Webmaster Guidelines
      - Posting in a forum, but with links.
    • An unfair advantage
      Another risk of unethically acquiring links is that it tips the balance in favour of the brands and businesses with deep wallets.
  • You could be penalised by Google
    If you don’t stay in the ethical lane of the SEO game, you could violate Webmaster Guidelines. A few things might happen next: your page may be deranked by Google, and you will lose your visibility, which can have dire consequences for your organic traffic. In more serious cases, Google can remove you altogether!

Benefits:

  • Your digital reputation
    If you buy backlinks in an ethical manner, rest assured you will earn authenticity for your brand and have long-term success
  • A balance of paid and organic
    This gives you the advantage of some short-term gains, along with natural efforts such as creating quality linkable assets.

Visit Australia Office

Level 15, Unit 1504, 50 Murray St, Sydney, NSW 2000

+61 (0) 2 8005 8005

au.info@perfectlinkbuilding.com 

Times Magazine

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Times Features

The Role of Your GP in Creating a Chronic Disease Management Plan That Works

Living with a long-term condition, whether that is diabetes, asthma, arthritis or heart disease, means making hundreds of small decisions every day. You plan your diet against m...

Troubleshooting Flickering Lights: A Comprehensive Guide for Homeowners

Image by rawpixel.com on Freepik Effectively addressing flickering lights in your home is more than just a matter of convenience; it's a pivotal aspect of both home safety and en...

My shins hurt after running. Could it be shin splints?

If you’ve started running for the first time, started again after a break, or your workout is more intense, you might have felt it. A dull, nagging ache down your shins after...

Metal Roof Replacement Cost Per Square Metre in 2025: A Comprehensive Guide for Australian Homeowners

In recent years, the trend of installing metal roofs has surged across Australia. With their reputation for being both robust and visually appealing, it's easy to understand thei...

Why You’re Always Adjusting Your Bra — and What to Do Instead

Image by freepik It starts with a gentle tug, then a subtle shift, and before you know it, you're adjusting your bra again — in the middle of work, at dinner, even on the couch. I...

How to Tell If Your Eyes Are Working Harder Than They Should Be

Image by freepik Most of us take our vision for granted—until it starts to let us down. Whether it's squinting at your phone, rubbing your eyes at the end of the day, or feeling ...