The Times Australia
Small Business News

.
The Times Real Estate

.

Midwife comes up with game changing solution for postpartum Mums

  • Written by Candice Meisels

Lydia Connolly works as a Registered Midwife at a large hospital. She noticed that after giving birth so many women felt uncomfortable wearing super bulky pads, unsuitable underwear or adult nappies. 

Lydia says: “I recognised one of the many challenges new mums may face, is feeling comfortable with the right underwear. Mums want to focus on their new baby and not have to worry about the heavy bleeding or the feeling of discomfort from their underwear.

In the early postpartum period, women often use underwear that are loose or too tight. They leak, the pads are bulky and bunch up and the underwear pulls up tightly onto their caesarean or perineum wound. New mums are wearing uncomfortable adult diapers, and this is why I decided it was time to find a better solution for the postpartum woman.”

She identified a gap in the market and after plenty of research and development, she created Partum Panties for pregnant and postpartum women. 

Lydia adds: “The research took months to get right, and eventually it was the first type of this product to hit the market. The first product launched mid 2019 through an online ecommerce store. COVID caused stock delays but the products entered the retail space a year ago.

Our product is called Partum Panties and offers pregnant and postpartum women comfort and convenience. We aim to provide women with a product that allows for a greater postpartum recovery.”

The reviews have exceeded expectations with postpartum Mums who have recovered from vaginal and cesarean section births describing them as much more comfortable and calling them a game changer.

Lydia concludes:

“There has been an amazing amount of support and excitement from both Midwives and Obstetricians, as there is now a product available specifically for expecting mummas, instead of the use of incontinence brands and or bulky pads.

Partum Panties are now available online, in pharmacies and in mother and baby stores nationally.

Key features include:

- Designed to fit the pregnant and postpartum tummy with a soft and stretchy waistband. 

- The pad is double the size of other brands and provides extra coverage for both the front and back.

 - Absorbs between 800-1000 mls 

- Partum Panties have an inner leg liner around the leg to prevent leakage.

 - Developed to absorb blood, not just urine.

 - Designed and developed by a Midwife.

https://www.partumpanties.com.au/

SME Business News

In the Digital Age, Online Promotion Isn't Just an Option for Small Businesses – It's a Necessity

The shift to an online-first consumer landscape means small businesses must embrace digital promotion to not only survive but thrive in 2025. From expanding reach to fostering customer loyalty...

Integrated vs. Outsourced Transport Freight Solutions: Which Works Best?

(Source) Transporting goods from one place to another in a smooth and efficient way is essential for all businesses around the world. Regardless of the size, businesses rely on transport freig...

Launchd Acquires ICMI in Bold Play to Redefine the Business of Speakers and Influence

Australia’s leading speaker bureau acquired by next-gen talent and technology Company, modernising the brand, corporate and event industry April 2025 - Launchd, the business underpinned by a...

Why Your Dental Business Needs Professional Digital Marketing Services

Running a successful dental practice today requires more than just great patient care. In a digital-first world, your online presence plays a huge role in how potential patients discover, choos...

Property Times

The Power of Exterior Design: How Facades Influence Property Value

First impressions count when it comes to real estate, and nothing quite sets the tone for a property like its exterior design. A building's facade is more than just an aesthetic element; it is a major factor in assessing the property's worth. In ad...

Maximizing Space in Narrow Lot Homes: Smart Design Solutions

Urban housing markets continue to push homeowners toward smaller, narrower lots as land prices climb and city populations grow. These thin slices of real estate present unique design hurdles that require creative thinking and specialized architectu...

Can You Sell Your House Privately in Queensland? Here’s How

Selling a house privately in Queensland is entirely possible and can be a cost-effective alternative to using a real estate agent. While agents provide valuable expertise, their commissions and fees can take a significant portion of your sale proceed...

Brisbane Homeowners Warned: Non-Compliant Flexible Hoses Pose High Flood Risk

As a homeowner in Brisbane, when you think of the potential for flood damage to your home, you probably think of weather events. But you should know that there may be a ticking time bomb, ready to inflict tens of thousands of dollars in damage, ...

Food & Dining

Sorbet Balls by bubbleme Bring Bite-Sized Cool Spin to Frozen Snacking

A cool new frozen treat is rolling into the ice-cream aisle at Woolworths stores nationwide. Dairy-free, gluten-free and free from artificial colours, bubbleme Sorbet Balls are bite-sized sorbet spheres containing real fruit juice, wrapped in a ...

Yeehaw! The Tennessee BBQ range arrives at Macca’s

Reign in the hunger with our new range packed full of Aussie ingredients 30 April 2025: Howdy partners! Hope you brought your hunger because McDonald’s is satisfying cravings like never before with the brand-new Tennessee BBQ Burger on tour acr...

Client Dinners Done Right: Tips for Meaningful Engagement

Client dinners offer more than just a meal—they’re an opportunity to build lasting business relationships in a more personal and relaxed setting. Done well, these dinners can strengthen client loyalty, open doors for future collaboration, and reinf...

7 Tips to Brew Perfect Mullein Tea Every Time

Brewing the perfect cup of mullein tea can often feel elusive, especially with all the conflicting advice available online. You might struggle with weak flavour, overpowering bitterness, or even the challenge of floating leaves in your cup.  Fortu...

The Times Features

Exclusive Murray River experiences with the PS Murray Princess

SeaLink South Australia is delighted to unveil two brand-new, limited-time cruise experiences aboard the award-winning PS Murray Princess, offering guests an extraordinary oppo...

Carrie Bickmore and Guy Sebastian’s Christmas house swap ends in a hilarious prank

Carrie Bickmore and Guy Sebastian took their celebrity friendship to the next level over summer – by swapping houses. The pair revealed on The Hit Network’s Carrie & Tommy...

Welt Schatz.com Offers Premium Membership To Elevate Users' Status

London, United Kingdom - Welt Schatz.com is a financial services firm that operates across digital platforms, focusing on expanding user benefits through practical tools and acce...

How to buy a coffee machine

For coffee lovers, having a home coffee machine can transform your daily routine, allowing you to enjoy café-quality drinks without leaving your kitchen. But with so many optio...

In the Digital Age, Online Promotion Isn't Just an Option for Small Businesses – It's a Necessity

The shift to an online-first consumer landscape means small businesses must embrace digital promotion to not only survive but thrive in 2025. From expanding reach to fostering cu...

Sorbet Balls by bubbleme Bring Bite-Sized Cool Spin to Frozen Snacking

A cool new frozen treat is rolling into the ice-cream aisle at Woolworths stores nationwide. Dairy-free, gluten-free and free from artificial colours, bubbleme Sorbet Balls ar...

Business Times

In the Digital Age, Online Promotion Isn't Just an Option for Sma…

The shift to an online-first consumer landscape means small businesses must embrace digital promotion to not only survive b...

Integrated vs. Outsourced Transport Freight Solutions: Which Work…

(Source) Transporting goods from one place to another in a smooth and efficient way is essential for all businesses around...

Launchd Acquires ICMI in Bold Play to Redefine the Business of Sp…

Australia’s leading speaker bureau acquired by next-gen talent and technology Company, modernising the brand, corporate a...

LayBy Shopping