The Times Australia
Small Business News

.

World Letter Writing Day: Take Your Business Email Seriously Professional Way To Set Up Your Business Email

  • Written by Ram Kezel


When starting a business, there is a lot of matters to consider. The business email shouldn’t be the last one on the list. Since September 1st was World Letter Writing Day, it is a perfect time to create your business email for your future letters. 

Make It Personal 

 

When people receive a letter from your business, all they see at a first glance is a sender name and the subject. And it shouldn’t be a puzzle for them to understand who is writing and why. You should make it personal with a decent sender name, that would mention not only your business name but your own name as well.

 

Letters with a generic sender name, such as “Example Company”, might seem like a plain advertisement. People tend to avoid that. A man named George should use “George from Example” instead. It’s best when the email address mentions your name as well. Email marketing software Pinpointe conducted research and found out that using a specific personal name as the send-from’ address can improve the open rate by 15% – 35%. 

 

Make It Recognizable

 

It is valuable to set up a good senders' name. But once the letter is opened, the email address becomes visible. And it should be recognizable. It might seem like a scam if it looks like Example_Company@gmail.com. No reliable business should use a generic inbox.

 

To be recognizable, you should make your business email address with a business name in the domain. In George's case, it would be best to create a george@example.com email address. This way it is both recognizable and more trustworthy.

 

Make It Professional 

 

When you are using your email to reach out to people, it is good to make it personal. But when people are reaching out to your business, they don’t know who exactly handles what. So it is better to make it professional and use the role-based email addresses.

 

Make It To The Inbox

 

Since you have your email set, it is essential to look after your email address reputation. You should take good care of your correspondence in order to make it to the inbox. Even if the letter was delivered for the recipient, it might have landed in the spam folder. Web hosting company Hostinger suggests seven steps to follow, to keep your business emails away from spam inboxes:

  1. Don’t use spam trigger words, such as Click here, Act now, Lowest price, and so on;
  2. Send only relevant content for the recipient;
  3. Do not in any circumstances buy an email list;
  4. For newsletters, you must include an “Unsubscribe” link;
  5. Your subject line shouldn’t be misleading, you can’t use RE: if you are not responding;
  6. Don’t use all caps;
  7. Make your subject line longer than one word.

 

World Letter Writing Day started with a focus on handwritten letters, but since then, a lot has changed. Now people send their letters online and use an email for that. We use email not only for personal letters but for the work-related topics as well. No business could operate without an email. So if you are on the way of starting a new business, don’t forget to take care of your business email, and not only on the World Letter Writing Day.

Property Times

Rubber vs Concrete Wheel Stops: Which is Better for Your Car Park?

When it comes to setting up a car park in Perth, wheel stops are a small feature that make a big difference. From improving driver accuracy to preventing costly damage, the right choice between rubber and concrete wheel stops could save you time, mon...

What Is the Australian Government First Home Buyers Scheme About?

For many Australians, buying a first home can feel like a daunting task—especially with rising property prices, tight lending rules, and the challenge of saving for a deposit. To ease this burden, the Australian Government has introduced a First ...

Flipping vs. Holding: Which Investment Strategy Is Right for You?

Are you wondering whether flipping a property or holding onto it is the better investment strategy? The answer isn’t one-size-fits-all. Both strategies have distinct advantages and risks, and choosing the right one depends on your financial goals, ...

A Guide to Smarter Real Estate Accounting: What You Might Be Overlooking

Real estate accounting can be a complex terrain, even for experienced investors and property managers. From tracking rental income to managing property expenses, the financial intricacies of real estate demand more than just basic bookkeeping. A si...

Food & Dining

Not all processed foods are bad for you. Here’s what you can tell from reading the label

If you follow wellness content on social media or in the news, you’ve probably heard that processed food is not just unhealthy, but can cause serious harm. Eating a diet dominated by highly processed foods means you’re likely to consume more kil...

Italian Street Kitchen: A Nation’s Favourite with Expansion News on Horizon

Successful chef brothers, Enrico and Giulio Marchese, weigh in on their day-to-day at Australian foodie favourite, Italian Street Kitchen - with plans for ‘ambitious expansion’ to be announced in the coming months.  Italian Street Kitchen: A slice o...

Après Skrew: Peanut Butter Whiskey Turns Australia’s Winter Parties Upside Down

This August, winter in Australia is about to get a lot nuttier. Skrewball Whiskey, the cult U.S. peanut butter whiskey that’s taken the world by storm, is bringing its bold brand of chaos to Aussie shores with Après Skrew: a mash-up of alpine energy...

450 people queue for first taste of Pappa Flock’s crispy chicken as first restaurant opens in Queensland

Queenslanders turned out in flocks for the opening of Pappa Flock's first Queensland restaurant, with 450 people lining up to get their hands on the TikTok famous crispy crunchy chicken tenders. The highly anticipated opening comes after months of d...

Business Times

From Farms to Festivals: How Regional NSW Is Repurposing Shipping…

Regional NSW communities are repurposing containers for farms, tourism, and events Farmers and small businesses use them...

Nail it with points: Flybuys members can redeem points for instan…

Flybuys launches new in-store redemption at Bunnings stores across Australia Tuesday 19 August, 2025 – Flybuys, Australia’s ...

Understanding Energy Use Patterns by Season

Australia’s climate changes noticeably across the year. These seasonal changes don’t just affect what we wear or how we trave...

The Times Features

Wedding Photography Trends You Need to Know (Before You Regret Your Album)

Your wedding album should be a timeless keepsake, not something you cringe at years later. Trends may come and go, but choosing the right wedding photography approach ensures your ...

Can you say no to your doctor using an AI scribe?

Doctors’ offices were once private. But increasingly, artificial intelligence (AI) scribes (also known as digital scribes) are listening in. These tools can record and trans...

There’s a new vaccine for pneumococcal disease in Australia. Here’s what to know

The Australian government announced last week there’s a new vaccine[1] for pneumococcal disease on the National Immunisation Program for all children. This vaccine replaces pr...

What Makes a Small Group Tour of Italy So Memorable?

Traveling to Italy is on almost every bucket list. From the rolling hills of Tuscany to the sparkling canals of Venice, the country is filled with sights, flavors, and experiences ...

Latest data suggests Australia is overcoming its sugar addiction

Australia is now meeting the World Health Organization’s (WHO) guidelines[1] on sugar, which recommend keeping sugar below 10% of daily energy intake. New data[2] published ...

Do you really need a dental check-up and clean every 6 months?

Just over half of Australian adults[1] saw a dental practitioner in the past 12 months, most commonly for a check-up[2]. But have you been told you should get a check-up and c...