Google AI
The Times Australia

Times Media Advertising

Why is lettuce so expensive? Costs have shot up, and won't return to where they were

  • Written by: Flavio Macau, Associate Dean - School of Business and Law, Edith Cowan University
Why is lettuce so expensive? Costs have shot up, and won't return to where they were

Lettuce prices are skyrocketing. Twitter users are posting photos of iceberg lettuces for A$10[1] and $11.99[2], well above the more usual $2.80.

It’s not new, and it’s not only lettuce. The peak body for Australian vegetable producers, AUSVEG, says between 2006 and 2016 costs - and most likely prices - more than doubled[3].

Some of what’s happening now is due to transport. Vegetables are moved by truck and are sensitive to diesel prices, pushed high by Russia’s invasion of Ukraine.

A US Department of Agriculture study found a doubling in the diesel price would lead to a short-term increase in wholesale prices of 20% to 28%[4].

Australia’s increase in diesel prices has been nearer 60%. Since mid-2020 they have climbed from $1.30 a litre[5] to $2.10 a litre[6].

Also hitting vegetable prices has been the price of fertiliser, again pushed up by Russia’s invasion of Ukraine.

Fertiliser accounts for about 10% of the cost of vegetables.

Austrade reports that throughout 2021 the price of urea, a key ingredient in fertiliser, climbed from $256/tonne to $1,026/tonne[7]. Phosphate and potassium prices more than doubled.

The most important cost in farming is labour, accounting for one quarter of total cash costs. It has been hit three ways.

On April 28 the Fair Work Commission changed the horticulture award to guarantee farm workers a minimum rate of pay[8], something they hadn’t been entitled to before[9].

And agriculture is facing labour shortages as workers have fallen ill with COVID and foreign workers have been denied entry for the almost two years.

Farmers are selling up

Vegetable farming doesn’t pay much in Australia. The average return is just short of 4%, less than the average super fund.

As a result, small farmers have been selling up to larger producers.

Read more: Relax, Australia does not have (and isn't likely to have) a food shortage[10]

Transport, fertilisers, labour and industry concentration all point to a step up in prices, with little relief in sight. But combined they probably explain no more than half of what’s happened. The other half is the climate.

Climate change is not only reflected in global warming, it is also reflected in the increased frequency of extreme weather events such as bushfires and draughts, and most recently in extreme floods across NSW and Queensland.

Extreme weather is more commmon

What were once once-in-a-century[11] weather events are happening more often.

Australia can help slow the pace of climate change by controlling carbon emissions, but that will take a lot of time. There is something else we can do.

The lettuce price featured in election campaign advertisements. Campaign Edge

Hydroponic farming, thriving in Europe, can allow an 8,000 square metre vertical farm to produce as many as 15 million[12] lettuce in a year.

If located near clean energy sources such as wind farms, as Sundrop Farms[13] is near Port Augusta in South Australia, costs can drop. If located near cities, transportation costs can go down as well.

Controlled environments are conducive to automation and remove the need to follow the seasons. Hydroponic farms can cut produce times by half for some vegetables, enabling up to 13 growth cycles a year.

For the moment, shop around

While hydroponic farms look like the future, there is little they can do right now to contain prices.

Be prepared to pay more. Shop around. Different supermarkets source products from different locations, affected by the elements in different ways. And consider buying local, helping farmers close to you stay in business.

Also, think about switching vegetables, at least for a while. Not all of them are doubling in price.

Read more: Yes, $5 for lettuce is too much. Government should act to stem the rising cost of healthy eating[14]

References

  1. ^ A$10 (twitter.com)
  2. ^ $11.99 (twitter.com)
  3. ^ doubled (ausveg.com.au)
  4. ^ 20% to 28% (www.ers.usda.gov)
  5. ^ $1.30 a litre (www.accc.gov.au)
  6. ^ $2.10 a litre (www.aip.com.au)
  7. ^ $1,026/tonne (www.austrade.gov.au)
  8. ^ minimum rate of pay (www.abc.net.au)
  9. ^ entitled to before (theconversation.com)
  10. ^ Relax, Australia does not have (and isn't likely to have) a food shortage (theconversation.com)
  11. ^ once-in-a-century (theconversation.com)
  12. ^ 15 million (www.denverpost.com)
  13. ^ Sundrop Farms (www.sundropfarms.com)
  14. ^ Yes, $5 for lettuce is too much. Government should act to stem the rising cost of healthy eating (theconversation.com)

Read more https://theconversation.com/why-is-lettuce-so-expensive-costs-have-shot-up-and-wont-return-to-where-they-were-184449

Times Magazine

VoltX Energy expands into Victoria & ACT to meet surging home battery demand

Leading Australian energy solutions provider VoltX Energy and premier sponsor of the NRL Manly Wa...

Victorian Drivers To Receive 20% Rego Rebate From June 1 In Major Cost-Of-Living Measure

Victorian motorists will begin receiving significant registration savings from June 1 as the Allan...

How Australian Businesses Are Using AI To Cut Costs And Improve Efficiency

Artificial intelligence was once viewed by many small business owners as something futuristic, exp...

Quickest Way of Getting Rid of Your Old Cars in Brisbane?

If you are done searching for a practical solution for quickly getting rid of your old car, this w...

The Human Supplement Craze Has Officially Gone to the Dogs (Literally)

Australians’ appetite for supplements is no longer limited to their own vitamin cabinets. New reta...

AI Guilt: It’s Real — But it is irrational

Artificial intelligence is rapidly becoming one of the most powerful tools ever made available to ...

Australians Are Keeping Their Cars Longer — And It’s Changing The Market

Australia’s car market is undergoing a subtle but important transformation. People are keeping th...

Streaming Fatigue: Australians Overwhelmed By Subscriptions

Streaming was once supposed to simplify entertainment. Instead, many Australians now feel overwhe...

Why Shopping Centres No Longer Feel Exciting

There was a time when going to the shopping centre felt like an event. Families spent entire Satu...

The Times Features

Remember All-You-Can-Eat Restaurants? Australia Still M…

For many Australians, few dining experiences created more excitement than the words: “All you can ...

Australia’s Changing Family Dynamic: When Adult Childre…

Australia’s housing affordability crisis is no longer simply an economic issue. It is reshaping t...

ASX Movements Since Labor’s Budget: What Investors Are …

Australia’s share market has spent recent weeks digesting the implications of Labor’s federal budg...

QLD Day

On Saturday 6 June, parkrun events across the state will be a sea of maroon, with communities  str...

NAGNATA: ‘FUTURE = FIBRE’ — Movement 21 at AFW 2026 …

Photography by Cesar OcampoOn Day 3 of Australian Fashion Week 2026, the energy at the runway shifte...

Flu Season in Australia: Why Health Authorities Are Tak…

As winter settles across Australia, so too does the annual flu season — a recurring health challen...

Smart Supermarket Shopping: The Money-Saving Hacks Aust…

Australians are becoming smarter supermarket shoppers. Rising grocery prices, higher mortgage rep...

Kmart’s Homewares Revolution: How a Discount Retailer B…

There was a time when many Australians viewed Kmart as the place to buy low-cost basics, school su...

“People Are Spending Less”: Small Businesses Feel Austr…

Sometimes the real state of the economy is not found in Treasury papers, Reserve Bank statements o...