The Times Australia
The Times World News

.
The Times Real Estate

.

A rose by any other name – how roses and cut flowers became a symbol of love and luxury

  • Written by Peter McNeil, Distinguished Professor of Design History, UTS, University of Technology Sydney
A rose by any other name – how roses and cut flowers became a symbol of love and luxury

Before the creation of international systems of cultivation and the ability to move goods by air freight, flowers matched the pattern of the seasons. Roses on Saint Valentine’s Day were something unexpected, and very expensive.

In very old age, in 1989, the late Queen Mother wrote a letter about her youth:

I remember dancing with a nice young American at Lady Powis’ ball in Berkeley Square (aged 17) and the amazement and thrill when the next day a huge bunch of red roses arrived! In those days flowers were very rare!

Where does the tradition of flower gifts come from and do they pose risks for an ecologically aware world today?

Vase of Flowers in a Window, Ambrosius Bosschaert (1618) Public Domain

Roses in culture and society

A Roman murdered for his religion[1] on February 14, AD 269, St Valentine was promoted by Geoffrey Chaucer in the 14th century as a figure of courtly romance. The red rose therefore signals blood and sacrifice as well as devotion. The tradition of flowers having anything to do with love came to the West much later than the classical world.

Many of our beautiful roses descend from enormously tall, single-petalled specimens originally found in south central and northern China. Simple versions are also found in Europe and North Africa. They required crossings and hybridisation to produce the many lush varieties we enjoy today. We could say the flower that we call natural has been for centuries a product of conquest and commerce.

The rose – so spectacular for its thorny beauty – was all over early floral decorations. In Greek mythology it was woven into the fabric that Andromache made for Hector[2] at the time of his death in Troy.

Commercial trade in flowers began as early as Hellenistic times. Egypt grew mass-produced blooms and shipped them long-distance for ritual, including wearing garland crowns.

Hector and Andromache - Giovanni Antonio Pellegrini (1675-1741) Wikimedia Commons

Early Christians were suspicious of flowers

Greek and Roman men and women wore floral crowns later presented as offerings to the dead. This was too pagan for the early Christian Church. St Jerome and St Ambrose were suspicious about flowers on tombs[3]. They raised concerns of luxury. The rose was doubly suspect as it was linked to the Crown of Thorns worn at the Crucifixion. The evil Roman Emperor Heliogabalus was said to have smothered his diners with roses and violets[4] released from a false glass ceiling. Exotic flowers were about decadence, not virtue.

The foundations of botany emerged within both ancient China and Greece. Knowledge of plants plummeted after the fall of the classical world in the West. Islam and the Near East were less disrupted by the decline of cities and had rich traditions of cultivation and botanical trade, notably in the 8th and 9th centuries AD. The rose appears stylised in the famous Persian carpets.

Read more: The rich history of our love affair with luxury[5]

China, called by plant collectors the “flowering land”, had one of the most diverse floral resources, a result of its geology and great horticultural expertise encouraged by the literati class. From China came the azalea, the camellia, chrysanthemum, magnolia and new types of rose.

In China flowers were uniformly positive. “Hua” can mean a blossom, a firework, a decorative border or a cotton print, or it can refer to women and courtesans. Han ladies wore large flowers in their hair, either fresh or artificial, and their make-up included flowers and petals. Courtesans, some of whom worked on flower-filled barges, were named after blooms.

Roses were rehabilitated in the Christian West in the 12th century. Within Gothic art, the stained-glass rose window of the cathedral itself resembled that flower.

A detail of Chinese artist Ma Yuan’s On a Mountain Path in Spring. 1190-1225 CE. Ink and colour on silk. (National Museum, Taipei, Taiwan). Public Domain

Men liked flowers as much as women

Thirteenth-century French romances describe young men wearing clothes embroidered with flowers, and during this period the Paris guild of hatters produced hats for men decorated with peacock feathers and fresh flowers. Young men decorating their straw hats with flowers in summer remains a tradition at the famous English school Eton.

Flower painting emerges as an independent European form in the Ghent-Bruges School of manuscript decorators after 1475. Many Flemish painters specialised in paintings of the Virgin surrounded by a garland or wreath. The inclusion of bees, butterflies, insects and worms was a reminder of the transience of life, a memento mori.

Flowers underlined the contrast between internal and external beauty typical of classical sources. Sixth-century Roman philosopher Boethius[6] wrote:

The beauty of things is fleet and swift, more fugitive than the passing of flowers in Spring". Here is the explanation why we are so fascinated by flowers, they are about life, but at the same time, death and decay.

By the 17th century, flowering plants were established as essential luxuries for rulers and merchants. Collectors and patrons travelled between notable botanical centres including Prague, London, Leiden, Brussels, Antwerp, Middleburg, Milan and Paris to engage with this new science and form of collecting. This, the ethnologist Jack Goody[7] claims, was an expert system that led to floriography[8] – the European language of flowers. The red rose is love, the white rose devotion.

French Rose and Apple, Joris Hoefnagel (1561–1562). Wikimedia Commons

‘Too true, too perfect’: nineteenth-century fashion and flowers

In 19th-century Paris the flower market expanded to a twice-weekly format with corner booths, spiced with the erotic charms of the flower sellers who worked the streets.

Large blooms such as lilacs, Easter lilies and the large, perfumed Bourbon roses were the height of luxury. Flowers had shorter seasons and were scarcer than now, although the rich endeavoured to force plants in their private hothouses. The cult of flowers was significant. There were 100 florists in St Petersburg in 1912 – trains carried out-of-season blooms up on the St Petersburg-Paris-Nice express.

A flower market on the Seine by George Fraipont. Wikimedia Commons

Mature women were not to use real flowers, the prerogative of youth, but rather artificial ones dispersed in their textiles and made in ornamental fabrics.

Today, flowers can be purchased at corner supermarkets every day. Most of what you see in stores is not grown locally. Much of it has been grown in South America or South Africa, shipped up to the Dutch wholesale markets, then flown back to the southern hemisphere. Flower cultivation uses large amounts of water and pesticides and often proceeds with low-paid labour in the developing world. Many of us could grow a few flowers ourselves, and get back to the simplicity of our grandparents’ generation, when flowers were scarce and also cherished.

If your flowers have not arrived for Valentines’ Day, remember this: Mizza Bricard, who worked for Christian Dior in the 1950s, once noted:

when a man asks who is your favourite florist, say my florist is Cartier.

References

  1. ^ murdered for his religion (theconversation.com)
  2. ^ Andromache made for Hector (www.britannica.com)
  3. ^ suspicious about flowers on tombs (www.jstor.org)
  4. ^ smothered his diners with roses and violets (www.atlasobscura.com)
  5. ^ The rich history of our love affair with luxury (theconversation.com)
  6. ^ Boethius (www.britannica.com)
  7. ^ ethnologist Jack Goody (www.theguardian.com)
  8. ^ floriography (www.bbc.com)

Read more https://theconversation.com/a-rose-by-any-other-name-how-roses-and-cut-flowers-became-a-symbol-of-love-and-luxury-199776

The Times Features

How to buy a coffee machine

For coffee lovers, having a home coffee machine can transform your daily routine, allowing you to enjoy café-quality drinks without leaving your kitchen. But with so many optio...

In the Digital Age, Online Promotion Isn't Just an Option for Small Businesses – It's a Necessity

The shift to an online-first consumer landscape means small businesses must embrace digital promotion to not only survive but thrive in 2025. From expanding reach to fostering cu...

Sorbet Balls by bubbleme Bring Bite-Sized Cool Spin to Frozen Snacking

A cool new frozen treat is rolling into the ice-cream aisle at Woolworths stores nationwide. Dairy-free, gluten-free and free from artificial colours, bubbleme Sorbet Balls ar...

Mind-Body Balance: The Holistic Approach of Personal Training in Moonee Ponds

Key Highlights Discover the benefits of a holistic approach to personal training in Moonee Ponds and nearby Maribyrnong, including residents from Strathmore. Learn how mind-b...

How Online Platforms Empower You to Find Affordable Removalists and Electricity Plans

When you move into a new home, you have many tasks to do. You need to hire removalists and set up your electricity.  In this article, we discuss how online platforms empower you ...

IS ROSEMARY OIL THE SECRET TO BETTER HAIR DAYS? HERE’S WHAT IT CAN DO

Rosemary hair oil is a straightforward natural solution that delivers exceptional results for anyone who wants to enhance their haircare process. It maintains its status in herba...

Times Magazine

CNC Machining Meets Stage Design - Black Swan State Theatre Company & Tommotek

When artistry meets precision engineering, incredible things happen. That’s exactly what unfolded when Tommotek worked alongside the Black Swan State Theatre Company on several of their innovative stage productions. With tight deadlines and intrica...

Uniden Baby Video Monitor Review

Uniden has released another award-winning product as part of their ‘Baby Watch’ series. The BW4501 Baby Monitor is an easy to use camera for keeping eyes and ears on your little one. The camera is easy to set up and can be mounted to the wall or a...

Top Benefits of Hiring Commercial Electricians for Your Business

When it comes to business success, there are no two ways about it: qualified professionals are critical. While many specialists are needed, commercial electricians are among the most important to have on hand. They are directly involved in upholdin...

The Essential Guide to Transforming Office Spaces for Maximum Efficiency

Why Office Fitouts MatterA well-designed office can make all the difference in productivity, employee satisfaction, and client impressions. Businesses of all sizes are investing in updated office spaces to create environments that foster collaborat...

The A/B Testing Revolution: How AI Optimized Landing Pages Without Human Input

A/B testing was always integral to the web-based marketing world. Was there a button that converted better? Marketing could pit one against the other and see which option worked better. This was always through human observation, and over time, as d...

Using Countdown Timers in Email: Do They Really Increase Conversions?

In a world that's always on, where marketers are attempting to entice a subscriber and get them to convert on the same screen with one email, the power of urgency is sometimes the essential element needed. One of the most popular ways to create urg...

LayBy Shopping