The Times Australia
Business and Money

Victory for Cell Squared at Clean and Conscious Awards


Melbourne-based wellness brand, Cell Squared, has been honoured with two prestigious awards at the Clean + Conscious Awards 2024, reinforcing its reputation as a leader in high-quality, ethically sourced supplements. The brand’s Australian Grass-fed & Finished Bovine Collagen Peptides won Gold and Editor’s Choice for Best Collagen Supplement 2024, while its Organic Beef Spleen & Liver Capsules also took home Gold and Editor’s Choice for Best Supplement 2024. 

Award-Winning Products: 

Australian Grass-fed & Finished Bovine Collagen Peptides – 

$79.95 

BEST COLLAGEN SUPPLEMENT 2024 - GOLD + EDITOR'S CHOICE 

Ultra-fine, unflavoured Bovine Collagen Peptides containing 18 highly absorbable amino acids. This product supports skin, gut, muscle, bone, and digestive system health. Sourced from PCAS-certified grass-fed Australian cows and produced in small batches with a natural enzyme process, it is GMO-free, filler-free, glyphosate-free, and free from fortified nutrients. 

Organic Beef Spleen & Liver Capsules – $59.95 

BEST SUPPLEMENT 2024 - GOLD + EDITOR'S CHOICE 

This natural iron supplement is made from ACO-certified grass-fed beef spleen and liver, offering 5 key iron-enhancing nutrients for maximum absorption and utilisation. Independently tested for quality, this supplement promotes optimal energy levels, mental clarity, and overall vitality.

Local Success Story

Cell Squared, founded by Melbourne locals Lauren and Wade, is rooted in the heart of Saint Kilda. Their journey began with a commitment to blending ancestral health principles with modern science, resulting in products that support health at the cellular level. By sourcing the finest ingredients from Australia’s pristine Lake Eyre Basin, Cell Squared’s supplements stand out for their superior quality and ethical production methods. 

“We are thrilled to receive these awards, which validate our dedication to creating nutrient-dense, clean, and conscious products,” said Wade, co-founder of Cell Squared. “Our goal has always been to offer supplements that people can trust for their health and wellness, and these recognitions reinforce that we’re on the right path.” 

Commitment to Quality and Sustainability 

Cell Squared’s award-winning products highlight the brand’s commitment to transparency, quality, and sustainability. By utilising freeze-drying techniques, the company preserves the nutrient density of its ingredients, ensuring customers receive the maximum health benefits. Additionally, their strict adherence to organic and grass-fed sourcing practices underscores their dedication to the environment and ethical production. 

About the Winners of the Clean + Conscious Awards 2024 

The Clean + Conscious Awards have set the gold standard for recognising products that are clean, ethical, sustainable, and responsible. This year, the Awards reached new heights, with 342 exceptional products winning awards across a record-breaking 114 categories, reflecting the increasing consumer demand for transparency and authenticity from brands. 

A Thorough Selection Process 

At the core of the Awards is a commitment to thorough research and evaluation. Each finalist product undergoes scientific analysis before earning a nomination. The 2024 Awards Directory offers trusted insights into what makes each winning product ethical, sustainable, and responsible, covering a wide range of categories from Beauty to Zero Waste, Baby, Kids, Fashion, Nutrition, Home, and more. 

Reviewed by Industry Experts 

All finalist products are hands-on reviewed by the Awards Expert Panel, composed of influential voices in eco-leadership, beauty, wellness, sustainability education, and ethical fashion. This year’s panel includes: 

- Kelley Sheenan (Editor-in-chief and Founder of Peppermint magazine)

- Sarah Berry (Lifestyle Health Editor, Sydney Morning Herald and The Age) - Sigourney Cantelo (Founder, Beauticate) 

- Erin Norden (Clean Beauty Market) 

- Montana Lower (Influencer and Activist) 

- Julie Mathers (Flora + Fauna) 

- Laura Wells (Environmentalist, Presenter, and Model) 

- Magdalena Roze (Food Journalist) 

- Nina Gbor (Ethical Fashion Advocate) 

Notes 

  • Visit www.cellsquared.com.au or follow @cellsquared on Instagram. Cell Squared’s capsule range is created using ACO Certified Organic Beef Organ Powders, although the high-quality natural bovine gelatin capsule is not certified, therefore the final Organic Beef Spleen & Liver Capsules product is not yet fully certified organic.

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