Jules Robinson Joins Bevilles for New “Jewels by Jules” Collaboration
The television personality and style favourite has curated her own jewellery edit and will front a new educational series taking Australians behind the sparkle.
BRISBANE, AUSTRALIA - 8 OCTOBER 2026: Australian jewellery retailer Bevilles has announced a new collaboration with television personality, entrepreneur and style favourite Jules Robinson, launching Jewels By Jules Edit alongside a new five-part Jules’ Jewellery School series.
More than a traditional campaign partnership, Robinson has worked with the Bevilles team to curate her own edit from across the retailer’s extensive jewellery offering, spanning lab-grown diamonds, gold, sterling silver and cubic zirconia, through to pieces designed for everyday wear.
The partnership will also see Robinson step behind the jewellery counter with Jewels by Jules’ Jewellery School, a five-part digital series designed to demystify some of the most commonly misunderstood jewellery categories and help Australians better understand what they are buying.
From the difference between solid, bonded and plated gold, to what makes a lab-grown diamond a diamond, understanding sterling silver and cubic zirconia, and the technology behind Bevilles new waterproof jewellery collection, Robinson will bring the expertise of Bevilles’ buying and merchandise teams directly to consumers.
For Robinson, the collaboration began with a genuine curiosity about what goes into the jewellery Australians wear every day.
“I’ve always loved jewellery, but spending time with the Bevilles team made me realise how much there is to know about what you’re actually buying,” Robinson said.
“There are so many terms we see when we’re shopping - lab-grown diamonds, bonded gold, sterling silver, waterproof jewellery - but we don’t always know what they really mean or what makes one piece different from another.”
“I loved the idea of making that knowledge fun and accessible, while also putting together an edit of pieces I would genuinely wear. There are some incredible finds in there, and I think people are going to be surprised by what they discover,” said Robinson.
The collaboration comes as Bevilles continues to evolve the 90-year-old Australian jewellery brand for a new generation of customers.
Founded in Melbourne in 1934, Bevilles has grown from a family business into a national jewellery retailer, today operating 36 stores across Victoria, New South Wales, South Australia and Queensland, alongside its growing online business.
Bevilles currently describes its ambition as becoming Australia’s leading destination for affordable jewellery, supported by continued investment in its store network and digital business.
Dimity Edwards, Senior Marketing Manager said Robinson was a natural fit for the next evolution of the brand.
“Jules brings exactly the combination of style, personality and curiosity we wanted for this partnership. She hasn’t simply stepped in front of the camera - she has spent time understanding our product, our people and the knowledge behind what we sell.”
“Bevilles has been part of Australian jewellery retail for more than 90 years, but there is so much about the quality and breadth of our range that customers may not know. This collaboration gives us an opportunity to tell that story in a completely different way.”
The campaign will begin with a series of teasers from Thursday, 8 October, ahead of the official reveal of Robinson on Sunday, 11 October.
Jewels by Jules’ Jewellery School will bring Jules’ signature warmth and relatable approach to the world of jewellery, with a series of educational episodes designed to demystify everything from lab-grown diamonds and gold to sterling silver, cubic zirconia and waterproof jewellery. Jules will also share her own take on the pieces she loves, helping Australians better understand what they’re buying and how to choose jewellery that works for them.
The Jewels By Jules edit will be available to shop online at Bevilles and in-store, with the Jewellery School series available across Bevilles’ digital channels.
