Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets — time to hit the brakes?
- Written by: Kirsty Wild, Senior Research Fellow, Public Health, University of Auckland
www.shutterstock.com“Explore your inner beast.” That was the slogan used last year to sell the Ford Ranger. At 2.4 tonnes, that’s a lot of “light” truck, but the stakes are rising. This year, the 3.5 tonne Ram 1500 “eats utes for breakfast”.
Super-sized light trucks have landed in Aotearoa New Zealand....
