Business News - Results from #1211

Mon Jul 12

Australia's new vaccination campaign is another wasted opportunity

Written by: Lauren Gurrieri, Senior Lecturer in Marketing, RMIT University

Australia's new 'Arm Yourself' COVID-19 vaccination campaign advertisement. Department of Health/Youtube

The Australian government’s new national vaccination advertisements have been described as exciting as a bowl of leftover cereal, with all the urgency of a stubbed toe. “It will be very difficult for Shaun Micallef to send this ad...

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