According to Forbes, having a strong brand identity is what makes your business visible to all. You must understand your brand if you wish to stay ahead of your competition or even leave a mark in the industry. You must also put out the same message related to your brand to your customers. 

One of Sydney's most crucial aspects of brand identity is logo design. Considering the rise of businesses in Sydney, almost all businesses focus on creating a logo that stands out. If you want to create the perfect logo design in sydney for your business, you can reach out to professionals like Creato. 

Tips to Boost Brand Identity with Logo Design

An attractive logo design with a distinct brand identity will help foster business trust. Since the credibility is high, you are likely to get more business. Some of the common tips for boosting your brand identity with logo design include:

Visualise The Logo On Paper, Then Digitally

Before moving ahead with the logo, you must know how it appears. Creating a logo digitally might prove to be expensive. So, it is advisable that in the initial stage, you must carve out a blueprint for the logo. 

Visualising the logo on paper helps you easily make changes until your final goal is met. After finalising the design, your design partner can help you design it digitally, giving it a finer approach. 

Include Brand Elements

When you want to build your brand identity using a logo, you must include all elements. Therefore, you must include the name, tagline and colours that resonate with your brands. Not only does it make the logo memorable, but also recognisable. Around 88% of customers believe that authenticity is the driving factor for business.  

An individual will want to recognise or trust the business before they purchase from them. Once the logo is ready, use it all across the marketing materials and social media platforms. 

Craft Brand Story

The more people know your brand's journey, the more likely they are to trust you. Crafting a brand story and putting it up for the audience can greatly help. Your target audience will connect with you when a logo portrays the brand story. 

While it is important to keep the logo minimalistic, it is also important to reflect your brand story. According to Edelman, customers will purchase from a brand twice before becoming loyal to it. 

Simple Yet Effective

The significant power of minimalism can grab attention in no time. When your logo is memorable, your customers are likely to remember you. So, once they see any part of your logo, they know it's your business. 

A complicated logo with too many elements can often be too loud. This can make it difficult for your target audience to remember it. So, these complicated logos often fail to make a long-lasting impression on the business. 

Focus on Typography

The typography of the logo has a significant impact on the appearance of the text. Typography stands for the font that will be used in your logo. Well, it is advisable to use simple, easy-to-read fonts rather than complicated ones. At the same time, the font you use for the logo must cater to the visual appeal of the brand identity. 

With the help of the right fonts, you can convey the brand message. It will also help in reflecting the brand's personality. You must discuss with the designer what font will suit your brand the best. It is advisable to choose a font that aligns with your business industry. 

Brand Colour

Similar to the fonts, you must pay special attention to the colour you choose. Every business has a specific brand colour they align with. So, what's yours? Various businesses often use two colours for their logo. So, if you have only one colour representing your brand, you can choose another that aligns with your brand colour. According to Loyola, colours help to increase brand recognition by 80%. 

The brand colour you choose must evoke an emotional connection with excitement. According to colour psychology, different colours in the logo often portray different emotions. Therefore, you must identify what you want to convey through your brand and implement the colours accordingly. 

Many businesses often choose blue as one of their logo colours. This is mostly because they want to make their business seem trustworthy. 

Size

The size of the logo is important as well. You must consider designing a scalable logo so that, if required, it can be changed later on. Scalable logos help to maintain the integrity of the business. 

If you scale the logos and it doesn't hold up to the quality, it will not be able to create a lasting impression. 

Conclusion

Your logo can have a significant impact on your brand identity. Not only will it help to establish yourself among the target audience, but it will also create a long-lasting impression. You must consult your designer about what you seek from the logo and how you plan to sell it. 

With the right logo, you can create a strong brand identity and professional brand. Experts like Creato often ensure to understand the brand's needs before making the action become a truth.