Evil Ray declares war on the sun
- Written by: Times Media
Australians love the sun. The sun doesn't love them back.
Melanoma takes over 1,300 Australian lives every year. And even in summer, only around a quarter of men and half of women bother with daily sunscreen*. The sun is winning, and Evil Ray exists to change that.
Launched in December 2025, Evil Ray is the new SPF brand treating the sun like the nefarious threat it is, arming Aussies with high-performance ray beam protection cream they'll actually want to use every day.
Born from frustration with bland, beachy sunscreen brands that blur into one, Evil Ray reframes sun protection from a beach-day afterthought to a daily non-negotiable. The message is simple: protect yourself.
The launch range includes three TGA-certified, SPF50+ products designed for everyday use, rigorously tested here in Australia and in Europe by independent labs. Evil Ray Face (115ml, RRP $35) contains Niacinamide, Aloe Vera, Vitamin E and Pro Vitamin B5 to soothe, hydrate and protect. It applies with a smooth satin finish and leaves no oily residue.
The Body range arrives in two formats, a 250ml (RRP $35) and a 500ml bottle (RRP $55). Both are whipped for easy application, feel light on the skin and provide four hours of water resistance. All formulas are vegan friendly.
Evil Ray packaging also works as a warning system. Each bottle features a UV-reactive sun icon that shifts colour when UV levels are high, giving Australians a visual cue to protect themselves. And if you are applying SPF correctly, a 250ml bottle should not last longer than two weeks, and a 500ml bottle no longer than a month. If it does, you are under-applying.
Evil Ray positions itself as the Official Enemy of the Sun, reframing SPF from a summer extra to an everyday essential. The launch marks the start of a nationwide mission to get Australians protecting themselves daily.
Says Mac Wright, Co-Founder of Evil Ray: “For the first time in many people’s lives, they’re questioning whether their sunscreen actually works. It’s why we’ve had our sunscreens thoroughly tested, then retested, by multiple independent labs. The results of these tests are clearly printed down the side of our bottles: SPF50+. People can apply Evil Ray and know it does exactly what it says it says it does.”
Evil Ray's full product range launched exclusively online at evilray.com on December 1.
*(Sources: Cancer Australia; Australian Bureau of Statistics - Sun Protection Behaviours 2023–24)
EvilRay.com
