The Times Australia
News From Asia

.

Taste a Symphony of Cheese with 7-Eleven’s All-New Affordable Menu of Cheesy Meals and Snacks

7-Eleven is launching an array of cheese-inspired dishes and bites on the go with eight kinds of cheese used across the menu! The brand-new additions to its ready-to-eat menu include an Indian curry classic, a Japanese yakiniku beef bowl, an Italian-style sandwich, and more. ..all with a cheesy twist and affordably priced at $5.90 or less!

SINGAPORE - Media OutReach - 6 January 2023 - What's not to love about cheese? It can be eaten any time of the day and makes almost anything taste delicious. With a brand-new selection of 7-Select and Taste Asia items, 7-Eleven is bringing to you a variety of tasty and affordable dishes from around the world –with one thing in common...cheese!


A total of eight kinds of cheese are used across the menu with each item featuring two or more cheese varieties. Cheeses were selected for their unique flavours including sharp white and orange cheddar, nutty parmesan, savoury nacho cheese, buttery Emmental, milky mozzarella, creamy cottage cheese, and tangy cream cheese. Like a symphony played by an orchestra of different instruments, our cheeses blend tastes and textures together to give you the perfect harmony of cheesy goodness!

International Flavours with a Cheesy Twist

7-Select Roasted Chicken with Nacho Cheese Dip (with Pilaf Rice) (U.P. $5.00): This comforting dish features roasted chicken thigh on a bed of fluffy pilaf rice with the added delight of a nacho cheese dip containing a gooey melted duo of nacho cheese and stretchy mozzarella. Have yourself your very own mookata-inspired style meal with a cheesy surprise!

7-Select Paneer Masala Chicken with Basmati Rice (U.P. $4.90): This popular curry contains tender pieces of chicken in a savoury, slightly sweet tangy masala with cubes of creamy paneer and melted cheddar. You'll certainly enjoy this unique combination of tastes and textures!

7-Select Cheesy Snow Flakes with Yakiniku Beef Donburi (U.P. $5.50): If you're looking for something a little different, be sure to try this Japanese-inspired culinary creation! Succulent grilled beef slices and caramelized onions are topped off with whipping cream, grated parmesan and mozzarella cheese to give robust flavour.

7-Select Shaved Parmesan Truffle Linguine with Cream Sauce (U.P. $5.00): Experience a premium restaurant-style meal but at an amazingly affordable price. This tempting pasta dish boasts al dente linguine in a creamy sauce combining the unmistakable aroma of truffles, rich mozzarella, and grated parmesan.

Taste Asia Cheesy Chicken Baked Rice (U.P. $5.90): Curb any hunger cravings with this flavourful and cheesy combination of mozzarella and parmesan egg-baked rice with lightly grilled marinated chicken.

Cheese-Based Bites on the Go

7-Select Triple Cheese Grated Potatoes with Chicken Casserole (U.P. $3.00): This heart-warming combo of chicken, cheese, and potatoes is comfort food at its finest. A harmonious trio of cheddar, parmesan, and cream cheese is the perfect partner to the soft and fluffy golden fried tater tots. If you're looking to get your cheese fix, this is a tasty snack or side dish option.

What's even better? Enjoy $0.30 off this triple cheese treat when you purchase it with either 7-Select Roasted Chicken with Nacho Cheese Dip (with Pilaf Rice)/ 7-Select Parmesan Garlic Chicken Ciabatta/ Taste Asia Cheesy Chicken Baked Rice/ 7-Select Double Cheddar Chicken Burger/ 7-Select Cheesy Snow Flakes with Yakiniku Beef Don.

7-Select Cream Cheese and Smoked Ham Onigiri (U.P. $2.20): Discover our cheesy take on this classic Japanese snack, featuring a sweet and tangy combination of cream cheese, smoked ham, and rice mixed with mozzarella cubes.

7-Select Double Cheddar Chicken Burger (U.P. $3.70): The crowd-pleasing chicken burger has been taken to the next level with this winning combination of white and orange cheddar with the sweetness of the caramelized onion topping adding an extra layer of flavour to this delectabletreat.

7-Select Parmesan Garlic Chicken Ciabatta (U.P. $5.90): Sliced chicken breast, Emmental, and parmesan cheese are sandwiched in a soft ciabatta bun paired with an aromatic garlic spread to tickle your tastebuds.

More cheesy treats can be found in the form of KG Mac and Cheese Pau in our stores with pau steamers.

Say Cheese! Snap a selfie and score a $5 Cheesy Campaign Voucher!

Get your hands on a $5 e-Voucher to use when purchasing the above items* by simply posting a pic on your socials. Just keep an eye out for one of our 15 stores featuring our cheesy campaign store wrap decoration. Take a photo with a 'Say Cheese' sign, post it on Facebook or Instagram, tag #7elevensg and you'll receive a free $5 e-Voucher. It's that simple! *Terms and conditions apply.

A summary table of all products and their prices can be found below:

Product
RSP
7-Select Roasted Chicken with Nacho Cheese Dip (with Pilaf Rice)
$5.00
7-Select Paneer Masala Chicken with Basmati Rice
$4.90
7-Select Cheesy Snow Flakes with Yakiniku Beef Donburi
$5.50
7-Select Shaved Parmesan Truffle Linguine with Cream Sauce
$5.00
Taste Asia Cheesy Chicken Baked Rice
$5.90
7-Select Triple Cheese Grated Potatoes with Chicken Casserole
$3.00
7-Select Cream Cheese and Smoked Ham Onigiri
$2.20
7-Select Double Cheddar Chicken Burger
$3.70
7-Select Parmesan Garlic Chicken Ciabatta
$5.90

All are halal certified except Cheesy Snow Flakes with Yakiniku Beef Don and Cream Cheese and Smoked Ham Onigiri.

More promotions and updates can always be found on the 7-Eleven Singapore Facebook page so stay tuned!

Hashtag: #7Eleven

The issuer is solely responsible for the content of this announcement.

About 7-Eleven

Established in Singapore in 1983, 7-Eleven has since expanded to more than 400 stores island-wide to become the leading 24-hour convenience chain store. We take pride in serving the Singapore community 24 hours a day, 365 days a year. 7-Eleven emphasises convenience and value by offering a wide array of quality products, food and services to satisfy the needs of its customers. Think 7-Eleven, and what comes to mind is the refreshing Slurpee, 7Café, as well as a wide range of quality Ready Meals and sandwiches under 7-Select. 7-Eleven is also a

24/7 one-stop destination for customers who need to access bill payment services in their own time. Our services cover payment of utilities, courier services, and even cash withdrawal.

For more information, visit

Times Magazine

DIY Is In: How Aussie Parents Are Redefining Birthday Parties

When planning his daughter’s birthday, Rich opted for a DIY approach, inspired by her love for drawing maps and giving clues. Their weekend tradition of hiding treats at home sparked the idea, and with a pirate ship playground already chosen as t...

When Touchscreens Turn Temperamental: What to Do Before You Panic

When your touchscreen starts acting up, ignoring taps, registering phantom touches, or freezing entirely, it can feel like your entire setup is falling apart. Before you rush to replace the device, it’s worth taking a deep breath and exploring what c...

Why Social Media Marketing Matters for Businesses in Australia

Today social media is a big part of daily life. All over Australia people use Facebook, Instagram, TikTok , LinkedIn and Twitter to stay connected, share updates and find new ideas. For businesses this means a great chance to reach new customers and...

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Times Features

What Is the Australian Government First Home Buyers Scheme About?

For many Australians, buying a first home can feel like a daunting task—especially with rising property prices, tight lending rules, and the challenge of saving for a deposit. ...

How artificial intelligence is reshaping the Australian business loan journey

The 2025 backdrop: money is moving differently If you run a small or medium-sized business in Australia, 2025 feels noticeably different. After two years of stubbornly high bo...

Top Features of Energy‑Efficient Air Conditioners for Australian Homes

In recent years, energy efficiency has become more than just a buzzword for Australian households—it’s a necessity. With energy prices rising and climate change driving hotter su...

Long COVID is more than fatigue. Our new study suggests its impact is similar to a stroke or Parkinson’s

When most people think of COVID now, they picture a short illness like a cold – a few days of fever, sore throat or cough before getting better. But for many, the story does...

What Makes Certain Rings or Earrings Timeless Versus Trendy?

Timeless rings and earrings are defined by designs that withstand the test of time, quality craftsmanship, and versatility. Trendy pieces, on the other hand, often stand testimony ...

Italian Street Kitchen: A Nation’s Favourite with Expansion News on Horizon

Successful chef brothers, Enrico and Giulio Marchese, weigh in on their day-to-day at Australian foodie favourite, Italian Street Kitchen - with plans for ‘ambitious expansion’ to ...