The Times Australia
Google AI
News From Asia

.

Evolve™ Launches in Hong Kong Offering a Revolutionary Non-Lethal Rodent Control Solution

HONG KONG SAR - Media OutReach Newswire - 4 November 2024 - Hong Kong welcomes Evolve™, an innovative, non-lethal rodent control solution designed to target rat infestations at their root. Unlike conventional methods, Evolve™ restricts rodent reproduction, offering an effective and humane way to manage infestations without posing risks to humans, pets, wildlife, or the environment.

As a sustainable alternative to toxic baits and inhumane traps, Evolve™ represents a breakthrough in tackling Hong Kong's escalating rat problem as a newly registered pesticide on the Agriculture, Fisheries and Conservation Department's list.

Evolve™, an innovative, non-lethal rodent control solution designed to target rat infestations at their root, is available in Hong Kong.
Evolve™, an innovative, non-lethal rodent control solution designed to target rat infestations at their root, is available in Hong Kong.

Pioneering A Sustainable, Safe and Humane Approach to Rodent Control

Developed by U.S.-based SenesTech, Inc. (Nasdaq: SNES), a leader in the animal pest fertility control industry, Evolve™ is the first and only soft bait specifically designed to reduce rat populations by limiting fertility. Launched earlier this year, Evolve™ offers a non-lethal, eco-friendly solution that has earned the "minimum risk" designation from the U.S. Environmental Protection Agency (EPA). This classification (FIFRA 25(b) exempt) highlights its low-risk profile for humans, the environment, and non-target species.

Riding on the success of Evolve™ Rat, SenesTech expanded its product line in May with the introduction of Evolve™ Mouse. Both products integrate seamlessly into existing pest management programs, providing long-term, sustainable control of rodent populations.

Fruit Tree Limited Appointed as Exclusive Distributor in Hong Kong

In Hong Kong, Evolve™ is exclusively distributed by Fruit Tree Limited, a prominent pest control service provider that has worked extensively with the Food and Environmental Hygiene Department (FEHD) of the HKSAR government to register the products.

"We are excited to be the exclusive distributor of Evolve™ in Hong Kong," said Francisco Pazos Alvarino, Director of Fruit Tree Limited. "This product represents the future of rodent control, offering a significant competitive advantage while aligning with our mission to deliver effective, safe, and sustainable pest management solutions."

Tackling Hong Kong's Growing Rat Population

New York is faced with severe rat problems and is the only city which has an independent department to deal with rats. With a new pilot scheme in place, New York will be using Evolve™'s contraceptive methods to curb rat infestation starting November 2024. Hong Kong is the first city apart from the US to have Evolve™ for rodent control.

With an estimated rat population of 2.5 million, Hong Kong faces a serious rodent problem. Despite recent efforts by the FEHD, which reported the capture of about 70,000 live rodents last year—a 24 per cent increase from the previous year—the infestation continues to expand. Widespread application of Evolve™ in the community will help reduce both the number of rodents in the streets and public areas and the costs of resolving the rodent problem.

Alvarino pointed out that conventional methods, such as poisonous baits and traps, which may quickly eliminate rodents but fail to address the long-term growth of rodent populations. "There are more rats born than captured every single day. A single rat pair can produce up to 15,000 offspring annually. Fertility control is the only way to stop that growth and to reduce the social costs of pest control. The money saved could be used for other important matters such as welfare."

Targeting the B2B market, Fruit Tree Limited sees vast potential for Evolve™ in Hong Kong, with plans to expand into Mainland China. Initially, Evolve™ Rat and Evolve™ Mouse will be available in 1.5 lb, 3 lb, and 6 lb packages through Fruit Tree Limited and its exclusive distributor Chinchex Limited and authorised operator NoBedBugs-hk.

For more details or inquiries about Evolve™, please contact Fruit Tree Limited at +852 9358 2901.

Maximising the Impact of Rodent Control Programs

Research shows that Evolve™ can reduce fertility in rodent populations by up to 90 per cent when integrated into pest management programs. By addressing rodent reproduction, Evolve™ enhances the overall effectiveness of current control measures.

SenesTech CEO Joel Fruendt remarked, "We're not just offering a product; we're delivering a solution to an urgent problem. Evolve™ isn't just about controlling the rodent population—it's about taking back our spaces from the growing threat of infestation."

Hashtag: #FruitTreeLimited


The issuer is solely responsible for the content of this announcement.

About Fruit Tree Limited

Fruit Tree Limited is a reputable pest control company specialising in providing effective and sustainable solutions for pest management. Fruit Tree places great emphasis on R&D to continually enhance our services and products. We invest in cutting-edge technologies and collaborate with industry experts to stay at the forefront of pest control and insecticide innovation. Our dedicated team of professionals is driven by a passion for excellence, a strong commitment to customer satisfaction, and environmental responsibility to serve both residential and commercial clients in Hong Kong.

For more information, please contact Fruit Tree Limited at +852 9358 2901.

About SenesTech, Inc.

We are committed to improving the health of the world by humanely managing animal pest populations through our expertise in fertility control. We are the inventors of Evolve™ Rat and Evolve™ Mouse, EPA-designated minimum risk contraceptives for rodents which reflect our mission to provide products that are proactive, safe and sustainable. Evolve fits seamlessly into all integrated pest management programs, significantly improving the overall goal of effective pest management. We strive for clean cities, efficient businesses and happy households – with a product designed to be humane, effective and sustainable.

For more information, visit

Times Magazine

Worried AI means you won’t get a job when you graduate? Here’s what the research says

The head of the International Monetary Fund, Kristalina Georgieva, has warned[1] young people ...

How Managed IT Support Improves Security, Uptime, And Productivity

Managed IT support is a comprehensive, subscription model approach to running and protecting your ...

AI is failing ‘Humanity’s Last Exam’. So what does that mean for machine intelligence?

How do you translate ancient Palmyrene script from a Roman tombstone? How many paired tendons ...

Does Cloud Accounting Provide Adequate Security for Australian Businesses?

Today, many Australian businesses rely on cloud accounting platforms to manage their finances. Bec...

Freak Weather Spikes ‘Allergic Disease’ and Eczema As Temperatures Dip

“Allergic disease” and eczema cases are spiking due to the current freak weather as the Bureau o...

IPECS Phone System in 2026: The Future of Smart Business Communication

By 2026, business communication is no longer just about making and receiving calls. It’s about speed...

The Times Features

Will Ozempic-style patches help me lose weight? Two experts explain

Could a simple patch, inspired by the weight-loss drug Ozempic[1], really help you shed excess k...

Parks Victoria launches major statewide recruitment drive

The search is on for Victoria's next generation of rangers, with outdoor enthusiasts encouraged ...

Labour crunch to deepen in 2026 as regional skills crisis escalates

A leading talent acquisition expert is warning Australian businesses are facing an unprecedented r...

Technical SEO Fundamentals Every Small Business Website Must Fix in 2026

Technical SEO Fundamentals often sound intimidating to small business owners. Many Melbourne busin...

Most Older Australians Want to Stay in Their Homes Despite Pressure to Downsize

Retirees need credible alternatives to downsizing that respect their preferences The national con...

The past year saw three quarters of struggling households in NSW & ACT experience food insecurity for the first time – yet the wealth of…

Everyday Australians are struggling to make ends meet, with the cost-of-living crisis the major ca...

The Week That Was in Federal Parliament Politics: Will We Have an Effective Opposition Soon?

Federal Parliament returned this week to a familiar rhythm: government ministers defending the p...

Why Pictures Help To Add Colour & Life To The Inside Of Your Australian Property

Many Australian homeowners complain that their home is still missing something, even though they hav...

What the RBA wants Australians to do next to fight inflation – or risk more rate hikes

When the Reserve Bank of Australia (RBA) board voted unanimously[1] to lift the cash rate to 3.8...