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The rise of conflicted consumerism: Cost-of-living prompts consumers to weight up price versus principles in buying decisions

  • 69% of global shoppers place price as top consideration in their buying journeys
  • Yet, despite cost-of-livings pressures, 73% remain 'sustainably-minded' shoppers
  • Next day delivery or fast format fulfilment tops 'sustainable' shoppers' eco vices
  • 45% would pay more for fast fulfilment, but 26% would pay more for carbon-neutral deliveries

Read more: The rise of conflicted consumerism: Cost-of-living prompts consumers to weight up price versus...

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