The Times Australia
Google AI
Small Business News

.

ValueFlow, will expand ServiceNow expertise to meet digital business demands


Sydney-based technology firm ValueFlow and investment group Founder Led Investments (FLI) have entered into a capital alliance to expand ValueFlow’s business in Australia and Asia Pacific, including an MSP offering for fast start programs in the Asian region. 

ValueFlow has secured FLI’s financial support to expand its partnership with ServiceNow. The investment will enable ValueFlow to rapidly grow its business in Asia-Pacific countries by expanding its sales, implementation, and support delivery capabilities. 

“ServiceNow has been a standout success story in the enterprise technology industry over the past five years, so we’re very excited to be able to deepen and extend our partnership with the company,” said Dave Favelle, ValueFlow founder.

“We are especially looking forward to drawing on FLI’s deep understanding of the Asia Pacific IT market and customer needs as we reshape our business and solutions to meet their needs.”

ValueFlow has relaunched as a ServiceNow sales-led partner, focused on commercial and mid-markets covering ANZ and Asia. This engagement model allows authorised partners to directly sell ServiceNow licences and provide related implementation and support services to customers. 

ValueFlow provides digital transformation and ServiceNow-specific implementation, training and support services to a wide range of business and government customers including a managed services- ready to run -out of the box solution set that would provide fast start solution sets for ServiceNow’s growing Asian business.

“This private equity investment validates ValueFlow’s sustainable business model and strength in building customer relationships. We’re excited to be growing with our partners and enabling them to meet enormous demand for ServiceNow’s platform in ANZ and Asia,” said Marion Ryan, VP, Alliances and Channels Ecosystem, APJ at ServiceNow.

The Founder Led Investments (FLI) team is focused on working with founders in high growth businesses. We aim to invest in, mentor and support founders on their journey to expand and scale up their businesses. Our team of investors have all successfully built companies from the start-up phase to multi-million-dollar enterprises across technology, professional services and retail industries.

FLI is a private investment fund created in 2019 by partners Dr. Glen Richards, who was the founding Managing Director of Greencross Ltd and was a panellist on the Shark Tank TV show, Paul Wilson, the founder and Managing Director of Petbarn; technology industry pioneer Max White; and John Lawlor, a CFO with an extensive business and military background

White co-founded Data#3 and Extend Technologies, which expanded strongly in Australia, New Zealand and Asia as an SAP channel partner before being acquired by NTT Data. White continued to grow the business as CEO of NTT Data Business Solutions for Asia Pacific which included expanding the country coverage model for SAP through organic & acquisition to most countries across the Asian region.

White will join ValueFlow’s board as Executive Director, working closely with Dave Favelle and the company’s expert team. The company is also actively recruiting for a range of senior roles in line with its new strategy.

Learn more

ValueFlow: www.valueflowapj.com

Founder Led Investments: www.flinvestments.com.au

About ValueFlow

Founded in 2012, ValueFlow has grown to be one of the leading Elite ServiceNow Partners in Australia. By leveraging the capabilities of the NOW platform, ValueFlow has helped many organisations accelerate their digital transformation to deliver tangible business benefits.

About Founder Led Investments

Founder Led Investments – An investment team focused on working with founders in high growth businesses. We aim to invest in, mentor and support founders on their journey to expand and scale up their businesses.

From pre-seed ventures to more mature businesses – we work closely with entrepreneurs, founders and their people to grow their companies with a disciplined and competitive framework in the marketplace.

Our Team have experience across and focus on:

Specialty and FMCG

Healthcare

Professional Services

Food and Agriculture

Information Technology

 

ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.  

Property Times

What First-Time Buyers Must Know About Mortgages and Home Ownership

The reality is, owning a home isn’t for everyone. It’s a personal lifestyle decision rather than an obligation. But for those who want long-term security and like the idea of building equity, it’s a worthwhile move. The process of going into home ...

New Year, New Keys: 2026 Strategies for First Home Buyers

We are already over midway through January, and if 2025 was anything to go by, this year will be over before we know it. For Joseph Khalil, Managing Director of With Finance, the start of the year is the most critical time for Australians to take c...

Vendor Advocacy Fees

Vendor advocacy fees can vary widely based on a number of factors, including the type of service provided, the scope of the engagement, and the experience of the advocate. Here's a general breakdown of how these fees might be structured: 1. Flat...

Understanding Kerbside Valuation: A Practical Guide for Property Owners

When it comes to property transactions, not every situation requires a full, detailed valuation. In many cases, lenders, investors, or homeowners simply need a quick, efficient assessment of a property’s approximate market value. This is where a ke...

Food & Dining

Limited-edition gin raises funds for the Easter Bilby

A new limited-edition gin from Brisbane craft distillery BY.ARTISANS is helping support the conservation of one of Australia’s most beloved native animals this Easter. Created in partnership with Australian Wildlife Conservancy (AWC), the gin, calle...

Grill'd Oscar Piastri's burger just landed at Coles

Grill’d is putting the pedal down with the launch of an all-new Oscar Piastri Burger on 10 February, a fresh new creation celebrating the Grill’d brand ambassador and Melbourne’s own Formula 1 superstar. After the inaugural Oscar Piastri Burger ...

Taste Port Douglas celebrates 10 years of world-class flavour in the tropics

30+ events, new sunrise and wellness experiences, 20+ chefs and a headline Michelin-star line-up, with a major global talent focus for the anniversary year. Taste Port Douglas, presented by Sheraton Grand Mirage Resort Port Douglas, will return ...

Macca’s is bringing pub-style vibes to the menu with the new Bistro Béarnaise Angus range

Two indulgent Aussie Angus burgers – plus the arrival of Kirks Lemon, Lime & Bitters – the  ultimate feed has landed at Macca’s!  25 February 2026: Aussies love a good pub feed – and now, Macca’s is serving up its own  seriously delicious ta...

Business Times

Is Hiring a Web Developer Still Worth It?

It’s a fair question to ask in 2026. With AI tools promising to build you a website in minutes and drag-and-drop platform...

Tech companies are blaming massive layoffs on AI. What’s really g…

In the past few months, a wave of tech corporations have announced significant staff cuts and attributed them to effici...

Nectr secures solar partnership with The Panthers Group at Pullma…

Nectr expands off-field partnership with the Panthers, delivering renewable energy solutions for the group’s commercial venue...

The Times Features

South Australian Nationals to open up local oil from Great Australian Bight

Amid out-of-control inflation and impacts from the Middle East conflict, The South Australian Na...

How does your super balance compare to other people your age?

If you have ever checked your super balance and wondered whether you are “behind” for your age, ...

Why Farrer is a key test for One Nation vs the Coalition

The Farrer by-election[1] on May 9 will be a major test for new Liberal leader Angus Taylor and ...

Leader of The Nationals Senator Matt Canavan Rockhampton press conference

Well thank you ladies and gentlemen. Thank you for coming out, this morning and thank you very muc...

Chester to elevate food security issue in Canberra

Elevating the issue of food and fibre security to a matter of national importance will be the prim...

Interior Design Ideas for Open Plan Living Spaces

Open plan living has become one of the most popular layout choices in modern homes. By removing wa...

Matt Canavan is keen on income splitting. Here’s what it would mean for couples

Newly elected Nationals leader Matt Canavan has proposed[1] allowing couples with dependent chil...

Custom Homes vs Project Homes: What’s the Difference?

When building a new home, one of the first and most important decisions you’ll make is whether to ...

Tech companies are blaming massive layoffs on AI. What’s really going on?

In the past few months, a wave of tech corporations have announced significant staff cuts and ...