With 9 Broadway musicals currently on Australian stages, musical theatre is thriving again

Girl From The North Country started touring Australia in January, and is currently playing in Melbourne. Daniel Boud

Broadway’s night of nights

Broadway musicals frequently cite Tonys success in their marketing campaigns. A haul of nominations for new productions can help create awareness^[5] with Australian audiences.

But with COVID-19 disrupting the Broadway calendar and shifting award eligibility dates^[6], some producers haven’t waited for validation at the Tonys.

SIX is already playing across the world and its 2018 pre-Broadway cast album has amassed over 100 million streams^[7]. Girl from the North Country has a firm closing date on Broadway^[8] after squeezing in a week-long extension, and will launch a US tour in 2023.

So what does a possible win in the top category mean for either Australian production?

Louise Withers, producer of SIX in Australia, tells me while a Tony win might provide new fodder for their marketing campaign, there’s no guarantee of increased profitability.

“We need local audiences to fall in love with shows, and to encourage others to see them, in order to hopefully be financially successful,” she says.

Hamilton won the Tony for Best Musical in 2016, and is now playing in Melbourne. Michael Cassel Group/Daniel Boud

Despite over 100 Tony nominations^[9] between them, of the productions currently on Australian stages, only Hamilton (2015) and Moulin Rouge! (2020) took home the Best Musical award in their year of nomination.

Once (2012) and The Phantom of the Opera (1986) also won the top award, but the current Australian productions are not replicas of the Broadway originals. Others, like Disney’s Frozen (2018) and Mary Poppins (2004) were resolutely overlooked by peers voting in the Tonys – but have demonstrated ongoing commercial viability since.

Read more: Moulin Rouge! The Musical is a spectacular feast for the senses^[10]

A precarious business

Accepting the 2020 award for Moulin Rouge!, Carmen Pavlovic, CEO of theatrical producer Global Creatures, observed^[11] that in light of COVID-19 disruption, all the shows of the past year – opened, closed, paused or reborn – were worthy of the title of “best”.

Pavlovic’s turn of phrase also hit on the fact that, awards aside, every Broadway opening represents a kind of success, marking the culmination of years of creative work and significant financial investment and risk.

In the case of SIX, the financial capitalisation^[12] for its Broadway opening was a meagre US$5 million^[13] (A$7 million). In comparison, Frozen reportedly cost US$30 million^[14] (A$42 million) and Broadway “turkey” Spiderman: Turn Off the Dark US$75 million^[15] (A$103 million).

The Broadway staging of Frozen, currently on stage in Adelaide, cost a reported A$42 million. Disney/Lisa Tomasetti

With a cast and band size smaller than most productions, SIX’s lower operating costs could mean a faster opportunity to recoup that investment. But Withers rejects the assumption that a smaller number of onstage human resources delivers producers enviable economies of scale.

When the previous government rolled out RISE funding^[16] to support the arts sector, the financial precarity of show business became evident.

To access the A$200 million fund, producers had to demonstrate their projects would be “substantially less likely to proceed” without additional financial support.

Big commercial players Global Creatures, Michael Cassel Group, Newtheatricals and the Gordon Frost Organisation secured a combined A$4.6 million^[17] to assist their productions.

Some analysts criticised the decision to support commercial ventures^[18], noting the opacity of the funding regime^[19] and the overwhelming level of financial need across the entire arts sector^[20].

Read more: Latest arts windfalls show money isn't enough. We need transparency^[21]

The new Australian musical

Live Performance Australia data ranks musical theatre^[22] as the second largest category of live performance by revenue and attendance.

Despite a COVID-induced downturn in 2020, local composers and writers are buoyant, staging a quantity of new work this year – such as Dubbo Championship Wrestling^[23] at Hayes Theatre and The Deb^[24] at the Australian Theatre for Young People – matching the range and variety of the big players.

A new Australian musical, The Deb, recently played in Sydney. Australian Theatre for Young People/Tracey Schramm

Michael Cassel Group secured A$420,533 in RISE funding^[25] to deliver a development program for new musicals: two large-scale workshop productions and support for the creative development of a further four original works.

Global Creatures is moving ahead with a six-week workshop^[26] of Muriel’s Wedding – which premiered^[27] at the Sydney Theatre Company in 2017 – in New York.

When I ask if the next big musical will be Australian-born, Withers is sanguine, but noncommittal. She says that even with the incredible depth of talent in Australia, the power to back the next hit remains in the hands and wallets of audiences.

Read more: Muriel's Wedding: the Musical is a deeply satisfying tribute to Australia's most-loved dag^[28]

Read more https://theconversation.com/with-9-broadway-musicals-currently-on-australian-stages-musical-theatre-is-thriving-again-184157