Consumers value a product viewed online more if they see it being virtually touched
- Written by: Andrea Luangrath, Assistant Professor of Marketing, University of Iowa
Apple reportedly has policies designed to encourage consumers to touch its products. AP Photo/Marcio Jose SanchezThe Research Brief is a short take about interesting academic work.
The big idea
Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a...
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