World - Results from #5172

Thu Nov 16

Is Jim's Beauty set to flop like Colgate lasagna or Harley-Davidson perfume – or could it be branding genius?

Written by: Edwina Luck, Senior Lecturer QUT Business School, Advertising, Marketing and Public Relations, Queensland University of Technology

Jim Penman, Author provided

Jim’s Group – best known for Jim’s Mowing and Jim’s Plumbing – this week announced a surprising brand extension.

It’s Jim’s Beauty, offering “professional beauty treatments in the comfort of your chosen space”.

It’s surprising because Jim’s Group got its...

Nikon is developing a new series of nine NIKKOR Z CINEMA T1.9 VV cinema lenses, designed for cinem...

The conflict around Iran and the Strait of Hormuz has entered a more dangerous phase, with the Uni...

For most of the history of computing, using a computer has involved going to one. The first compu...

Nikon is developing a new series of nine NIKKOR Z CINEMA T1.9 VV cinema lenses, designed for cinem...

A small-batch concrete delivery service which has fast established itself as an integral player in...

Nikon is developing a new series of nine NIKKOR Z CINEMA T1.9 VV cinema lenses, designed for cinem...

“All the world's a stage.” Shakespeare wasn't writing about Cairns when he penned that famous lin...

A small-batch concrete delivery service which has fast established itself as an integral player in...

A leading dental expert is warning that some of the most popular wellness trends could be damaging...

The conflict around Iran and the Strait of Hormuz has entered a more dangerous phase, with the Uni...