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The 'no' campaign is dominating the messaging on the Voice referendum on TikTok – here's why

  • Written by Andrea Carson, Professor of Political Communication, Department of Politics, Media and Philosophy, La Trobe University

In the first week after the prime minister revealed October 14 as the Voice to Parliament referendum date, the “yes” and “no” campaigns recast their messages, resulting in unprecedented news coverage and public engagement with the debate.

Using data from Meltwater, a global media monitoring company, we are looking at the...

Read more: The 'no' campaign is dominating the messaging on the Voice referendum on TikTok – here's why

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