Nala co-founder Chloe Dewinter defends breastfeeding campaign after Instagram removes photo
- Written by Hit Network’s Dan & Christie
This morning on The Hit Network’s Dan & Christie, Nala co-founder Chloe Dewinter joined the show to discuss the recent controversy involving Instagram and the brand's breastfeeding campaign.
The clothing brand, known for its range of underwear and bras, found itself in a public dispute with Instagram after the platform removed its campaign aimed at destigmatising breastfeeding.
Nala's “Sorry To Offend You” advertising campaign prominently featured model Simone Holtznagel breastfeeding her newborn baby. However, Instagram quickly deleted the post, citing a violation of its Community Guidelines on nudity. In response, Nala publicly disputed the decision in an Instagram post.
Speaking with Christie (with producer Matt filling in for Dan this week), Dewinter expressed her dismay at Instagram’s decision, admitting she was “devastated” by the initial removal. She explained that the campaign's purpose was to destigmatise public breastfeeding and found it ironic that Instagram removed the post for nudity.
Dewinter also highlighted the online backlash, describing it as “insane,” and questioned why women are still shunned for breastfeeding.
LISTEN HERE: Nala co-founder, Chloe Dewinter, discusses breastfeeding campaign
02min10sec (audio): Chloe Dewinter discusses the campaign being removed from Instagram 
Dewinter: “I was just devastated. The whole campaign is all about reducing stigma of public breastfeeding… so its quite ironic that Instagram deemed it sexual activity and took it down. They were offended by it.”
Christie: “We’re not rewriting history here; women have been breastfeeding babies since… forever. I still look at this, that it’s even a thing, with such outrage. Chloe, what was the reason behind this campaign?”
Dewinter: “I have a three-month-old baby and breastfeeding is hard. Anyone who is breastfeeding will know how hard it is to breastfeed, and to have to hide away in a dark corner or a public toilet cubicle… it’s just not okay. Women should be able to breastfeed their babies wherever they want, and that’s what the reason of the campaign was.”
Dewinter: “The stuff we see online is insane! We can’t believe that a women breastfeeding her child is what gets deemed inappropriate.
Christie: “Chloe, what was it like for you when you got the notification from Instagram that it was taken down?”
Dewinter: “I was honestly just devastated. I couldn’t believe it. I will say though, it did get put back up. There was some progress there, we fought it, and the Nala community were just outraged and within a few hours they reinstated the post. At least there’s some progress.”
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