Australians are keen to boost their protein intake, with 69% expressing a desire to incorporate more protein into their diets. However, a recent study by Kellogg’s Nutri-Grain High Protein Crunch sheds light on the challenges faced by Aussies in meeting their protein requirements.

The survey found that 1-in-3 respondents felt their current diet lacked sufficient protein, a crucial nutrient for active individuals. Barriers included difficulty identifying protein-rich products (1-in-4) and time-consuming meal preparation (nearly 1-in-3).

Endurance athletes and brothers, Lachlan and Stefan Lamble, understand the struggle firsthand. They recently embarked on a run from Perth to Melbourne and emphasise the importance of convenient, high-protein options for busy mornings. “We know firsthand how challenging it can be to get enough protein, especially at breakfast. Having convenient, high protein options in the morning makes a huge difference – fuelling our busy mornings and helping us to grow lean muscle” they explain.

Beyond muscle growth, protein offers additional health benefits, including support for strong bones, metabolism, and healthy skin and nails. Surprisingly, nearly one-third of Aussies (32%) were unaware that protein reduces cravings and hunger, while over half (54%) didn’t know about its impact on skin and nails.

Interestingly, more than 4-in-5 Aussies lack awareness of their daily protein needs. Additionally, breakfast—a critical meal for protein consumption—often falls short, with 1-in-3 Aussies neglecting protein-rich foods during this time.

To address this gap, Kellanova introduces Kellogg’s Nutri-Grain High Protein Crunch. With 12.7g of protein per serving, this cereal provides 25% of the recommended daily protein intake in a single bowl. The Choc Malt flavor combines the beloved Nutri-Grain taste with high-protein choc balls.

Dr. Gina Levy, Senior Nutrition Manager at Kellanova ANZ, emphasises the importance of a protein-rich breakfast: “A nutritious breakfast sets us up for a positive start to the day, but it is the meal where people generally don’t prioritise protein. By opting for a protein-rich breakfast, like Kellogg’s Nutri-Grain High Protein Crunch, Aussies can ensure they are getting the benefits of protein early in the day. We designed this cereal to pack a protein punch and deliver an easy way to get a quarter of your daily protein needs before even leaving the house in the morning.”

Australians are keen to boost their protein intake, with 69% expressing a desire to incorporate more protein into their diets. However, a recent study by Kellogg’s Nutri-Grain High Protein Crunch sheds light on the challenges faced by Aussies in meeting their protein requirements.

The survey found that 1-in-3 respondents felt their current diet lacked sufficient protein, a crucial nutrient for active individuals. Barriers included difficulty identifying protein-rich products (1-in-4) and time-consuming meal preparation (nearly 1-in-3).

Endurance athletes and brothers, Lachlan and Stefan Lamble, understand the struggle firsthand. They recently embarked on a run from Perth to Melbourne and emphasise the importance of convenient, high-protein options for busy mornings. “We know firsthand how challenging it can be to get enough protein, especially at breakfast. Having convenient, high protein options in the morning makes a huge difference – fuelling our busy mornings and helping us to grow lean muscle” they explain.

Beyond muscle growth, protein offers additional health benefits, including support for strong bones, metabolism, and healthy skin and nails. Surprisingly, nearly one-third of Aussies (32%) were unaware that protein reduces cravings and hunger, while over half (54%) didn’t know about its impact on skin and nails.

Interestingly, more than 4-in-5 Aussies lack awareness of their daily protein needs. Additionally, breakfast—a critical meal for protein consumption—often falls short, with 1-in-3 Aussies neglecting protein-rich foods during this time.

To address this gap, Kellanova introduces Kellogg’s Nutri-Grain High Protein Crunch. With 12.7g of protein per serving, this cereal provides 25% of the recommended daily protein intake in a single bowl. The Choc Malt flavor combines the beloved Nutri-Grain taste with high-protein choc balls.

Dr. Gina Levy, Senior Nutrition Manager at Kellanova ANZ, emphasises the importance of a protein-rich breakfast: “A nutritious breakfast sets us up for a positive start to the day, but it is the meal where people generally don’t prioritise protein. By opting for a protein-rich breakfast, like Kellogg’s Nutri-Grain High Protein Crunch, Aussies can ensure they are getting the benefits of protein early in the day. We designed this cereal to pack a protein punch and deliver an easy way to get a quarter of your daily protein needs before even leaving the house in the morning.”

 Kellogg’s Nutri-Grain High Protein Crunch is available nationwide in Woolworths and Coles and will be in select independents from early October, with a RRP of $10 for a 500g pack.  

To learn more about Kellogg’s® Nutri-Grain® High Protein Crunch and other delicious cereals from Kellanova, visit https://www.kelloggs.com.au/en_AU/products/nutri-grain-high-protein-crunch.html