The Times Australia
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The Times Australia
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Meet Grundig Auto: The German Brand Making Cars Smarter and Stronger



When you hear the name Grundig, chances are it reminds you of quality, reliability, and solid German engineering. For decades, Grundig has been known for creating trusted electronics — from classic radios to televisions and home appliances. But what’s fascinating is how this legacy brand has successfully reinvented itself for a new generation of technology and mobility.

Welcome to Grundig Auto — where decades of engineering excellence meet the road.

From Radios to Reliability: A Legacy Built on Precision

Grundig’s story began back in 1945, when Max Grundig founded the company in Germany. His goal was simple but powerful: to make well-designed, high-quality electronics that everyday people could depend on.

Starting with radios and amplifiers, the Grundig name soon became a household staple across Europe. Families trusted their Grundig TV sets and stereos for clear sound, crisp images, and durability that stood the test of time. It wasn’t just about selling electronics — it was about building products people believed in.

That same dedication to quality and precision now fuels everything Grundig Auto creates for today’s drivers.

Adapting to a New World of Technology

As technology evolved, so did Grundig. By the early 2000s, homes were getting smarter, devices were getting connected, and consumers expected more convenience. Grundig embraced this change, expanding into smart appliances and connected systems.

But there was another big shift happening — cars were becoming more digital too. Vehicles were no longer just about horsepower and mechanics; they were about smart connectivity, sensors, and software. Grundig saw an opportunity to bring its decades of experience in electronics to this fast-growing automotive space.

That vision led to the birth of Grundig Auto — a new branch of the brand focused on combining precision electronics with modern automotive innovation.

The Birth of Grundig Auto

Today, Grundig Auto represents the next chapter in a long tradition of German engineering. The goal is clear: to make driving smarter, safer, and more enjoyable through technology that works seamlessly with your vehicle.

Grundig Auto’s products are designed for both car enthusiasts and everyday drivers — practical upgrades that improve performance, comfort, and connectivity without overcomplication.

Here’s a closer look at some of what they offer:

EGR Delete Kits

Engineered for  performance and reliability, EGR Delete Kits help optimize airflow and fuel efficiency while reducing carbon buildup. These kits are especially valued by long-distance drivers and off-road enthusiasts who need consistent engine performance.

Wireless CarPlay & Android Auto Adapters

Want to upgrade your older car to modern infotainment? Grundig Auto makes it simple. Their wireless adapters plug right in, bringing hands-free navigation, music, and calls to your dashboard in minutes.

Smart Lighting & Sensor Systems

Lighting has come a long way from basic bulbs. Grundig Auto’s LED and sensor systems improve visibility and add a modern aesthetic to any vehicle — blending safety and style effortlessly.

EV Accessories for Tesla and More

As electric vehicles become the future of transportation, Grundig Auto is already there. From charging accessories to custom enhancements for Tesla models, they’re making sure the EV experience is as seamless as possible.

Why Drivers Love Grundig Auto

What makes Grundig Auto stand out is the balance between heritage and innovation. Every product is built with the same engineering precision that made Grundig famous decades ago — only now, it’s tailored for the modern driver.

Grundig Auto products are:

  • Easy to install: Most upgrades are plug-and-play or designed for simple setup.

  • Durable: Built to perform under all conditions, just like the brand’s classic electronics.

  • Smart: Integrating seamlessly with your car’s systems for a cleaner, more connected experience.

Whether you’re enhancing performance with an EGR Delete Kit or adding sleek ambient lighting, Grundig Auto ensures every upgrade feels natural — not forced.

A Bridge Between Past and Future

There’s something special about seeing a historic brand reinvent itself for a new era. Grundig’s move from living room electronics to advanced automotive technology isn’t just a shift in products — it’s a continuation of the same spirit that’s driven the company for more than 75 years.

In the past, Grundig connected families through sound and image. Today, Grundig Auto connects drivers to their vehicles in smarter, safer, and more stylish ways. It’s innovation built on trust — proof that true craftsmanship never goes out of style.

Looking Ahead: Driving into the Future

Grundig Auto isn’t stopping here. The company is investing heavily in the future of intelligent automotive systems — including AI-powered accessories, smarter vehicle diagnostics, and eco-friendly materials for sustainable manufacturing.

As electric and hybrid vehicles continue to grow in popularity, Grundig Auto aims to become a go-to brand for high-performance, environmentally conscious accessories. Their long-term mission is to make every car — from classic sedans to next-gen EVs — more connected, efficient, and enjoyable to drive.

Conclusion

Grundig has always been a brand built on trust. From the radios that played in European homes decades ago to the advanced automotive technologies on the road today, that trust remains unchanged.

Grundig Auto is more than a new name — it’s a new direction for a legendary brand. By combining classic German engineering with modern innovation, Grundig Auto is driving forward into a smarter, cleaner, and more connected future

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