The Times Australia
Google AI
News From Asia

.

Lucid Worlds: A Next-Gen Social Platform Pioneering a New Wave of Technology

Web-based SaaS platform empowers brands and consumers to transform their online presence through immersive experiences.

HONG KONG SAR - Media OutReach - 15 November 2023 - Launching today, Lucid Worlds is redefining how brands and consumers connect and interact in the virtual world. With a clear and simple vision, the platform enables users to express their creativity, monetize their content, and forge deeper connections within a versatile and accessible ecosystem.


In the wake of a digital revolution triggered by COVID-19, Lucid Worlds emerges at the forefront of the immersive experience market, projected to reach US$1.4 trillion by 2035 in Asia alone[1]. Lucid Worlds consolidates all online activity and aims to streamline the digital experience for shopping, events, and community building.

The e-commerce industry is experiencing remarkable growth, with projections indicating a staggering rise from US$5.8 trillion in 2023 to US$8 trillion in 2027 globally[2]. As a next-gen social platform, Lucid Worlds positions itself as a catalyst for digital transformation.

"We're committed to pushing boundaries. In a few simple steps, your e-commerce store, such as Shopify, can be transformed into an immersive virtual experience, turning everyday scrolling into purposeful exploration. But Lucid Worlds isn't just about shopping. It's a platform for connection — a place to host events, nurture communities, and foster engagement in innovative ways. And thanks to our comprehensive analytics, users can fine-tune their experiences to maximize customer engagement, retention, and conversion rates. In short, we're not only developing a new social platform; we're helping build a vision of the future." – Saurav Chatterjee, Group Chairman.

Further enhancing its user-friendly design, Lucid Worlds requires no downloads, gaming consoles, or specialized hardware. This ensures that the platform is accessible to a global audience and delivers a seamless, device-agnostic experience. Consumers from around the world can enjoy and create immersive shopping, events, and community experiences without the need for any additional equipment or software.

Starting at US$29.95 per month, Lucid Worlds caters to a diverse user base. Its user-friendly templates offer an easy entry point for exploration, allowing users to familiarize themselves with the technology before transitioning to bespoke functionality, developed by the Lucid Worlds team. Powered by proprietary technology that blends gaming engines and server stacks, Lucid Worlds guarantees a fast and flawless user experience.

Born in Hong Kong, the platform epitomizes innovation and a resolute commitment to pushing the boundaries of the virtual world. Lucid Worlds has already forged partnerships with regional and global brands such as Clockenflap, Watches Off 5th, and Indie Lee, demonstrating their commitment to delivering transformative and immersive experiences all over the world.


[1] The Metaverse in Asia Strategies for Accelerating Economic Impact. 2023. Deloitte.

[2] eMarketer Lookbook: Global Commerce Trends for the 2023 Holiday Season. 2023. Insider Intelligence.

Hashtag: #shadowfactory #Lucidworlds #virtualworld #metaverse



The issuer is solely responsible for the content of this announcement.

About Lucid Worlds

Lucid Worlds is the next-gen social platform developed by Shadow Factory. It empowers brands and users to create and consume immersive experiences. Visit to learn more, or follow us on or to stay updated on the latest developments.

About Shadow Factory

Shadow Factory is the leading next-generation creative studio delivering indescribable content. As a full-service digital creative agency and gaming studio, we can make virtually anything for brands, from simple AR filters to Metaverse experiences and full Web3 solutions. Shadow Factory is also the creator of the next-gen social platform Lucid Worlds. With the right people, passion, and technology, we make crazy possible.

Times Magazine

With Nvidia’s second-best AI chips headed for China, the US shifts priorities from security to trade

This week, US President Donald Trump approved previously banned exports[1] of Nvidia’s powerful ...

Navman MiVue™ True 4K PRO Surround honest review

If you drive a car, you should have a dashcam. Need convincing? All I ask that you do is search fo...

Australia’s supercomputers are falling behind – and it’s hurting our ability to adapt to climate change

As Earth continues to warm, Australia faces some important decisions. For example, where shou...

Australia’s electric vehicle surge — EVs and hybrids hit record levels

Australians are increasingly embracing electric and hybrid cars, with 2025 shaping up as the str...

Tim Ayres on the AI rollout’s looming ‘bumps and glitches’

The federal government released its National AI Strategy[1] this week, confirming it has dropped...

Seven in Ten Australian Workers Say Employers Are Failing to Prepare Them for AI Future

As artificial intelligence (AI) accelerates across industries, a growing number of Australian work...

The Times Features

A Thoughtful Touch: Creating Custom Wrapping Paper with Adobe Firefly

Print it. Wrap it. Gift it. The holidays are full of colour, warmth and little moments worth celebr...

Will the Australian dollar keep rising in 2026? 3 factors to watch in the new year

After several years of steadily declining, the Australian dollar staged a meaningful recovery in...

The Daily Concerns for People Living in Hobart

Hobart is often portrayed as a lifestyle haven — a harbour city framed by Mount Wellington, rich...

Planning your next holiday? Here’s how to spot and avoid greenwashing

More of us than ever are trying to make environmentally responsible travel choices. Sustainable ...

AEH Expand Goulburn Dealership to Support Southern Tablelands Farmers

AEH Group have expanded their footprint with a new dealership in Goulburn, bringing Case IH and ...

A Whole New World of Alan Menken

EGOT WINNER AND DISNEY LEGEND ALAN MENKEN  HEADING TO AUSTRALIA FOR A ONCE-IN-A-LIFETIME PERFORM...

Ash Won a Billboard and Accidentally Started a Movement!

When Melbourne commuters stopped mid-scroll and looked up, they weren’t met with a brand slogan or a...

Is there much COVID around? Do I need the new booster shot LP.8.1?

COVID rarely rates a mention in the news these days, yet it hasn’t gone away[1]. SARS-CoV-2, ...

Why Fitstop Is the Gym Australians Are Turning to This Christmas

And How ‘Training with Purpose’ Is Replacing the Festive Fitness Guilt Cycle As the festive season ...