The Times Australia
Fisher and Paykel Appliances
News From Asia

.

Amazon Papyrus Unveils Refreshed Brand Identity and Logo - Reinforcing Commitment to Innovation and Growth

HONG KONG SAR - Media OutReach Newswire - 1 April 2024 - APC Group, formerly known as Amazon Papyrus Chemicals, is excited to announce the launch of its refreshed brand identity and updated logo.

This strategic rebranding initiative reflects APC Group's commitment to continuous innovation, growth, and its vision for the future.

The refreshed brand identity represents a significant milestone for APC Group, symbolizing its evolution as a dynamic and forward-thinking organization in the process chemical industry. The updated logo highlights the commitment to maintain high global standards. It retains elements of our heritage, ensuring continuity and recognition, while embracing a modern aesthetic that aligns with our future-focused brand values.

Embracing Our Growth

Established in 2000, APC Group has transcended its origins as a specialty chemical and process solution provider, emerging as a catalyst for process efficiency across diverse industries. With a footprint spanning 15 regions, including China, India, Indonesia, Japan, Laos, Malaysia, the Middle East, Pakistan, the Philippines, Singapore, Taiwan, Thailand, Vietnam, and Bangladesh, our new logo is a declaration of our substantial growth and continuous evolution.

CEO Mike Grundy of APC Group states, "The introduction of our new logo marks the beginning of an exciting new chapter in our illustrious history. It embodies the essence of APC Group's rich heritage while steering us towards our ambitious future goals."

COO Bernhard Hackl of APC Group adds, "By embracing the three pillars of APC Group's future growth - strengthening the core, constructing new ventures, and transforming our image - we are reshaping APC into a brand that epitomizes innovation and process efficiency in industrial manufacturing.

Transition to the Future

Our refreshed brand identity now includes a comprehensive communication strategy across touchpoints like the website, marketing materials, product packaging, technical documents, and digital platforms. This unified approach guarantees a consistent and impactful brand experience for customers, partners, and stakeholders.

Join Us on Our Journey

We invite our clients, partners, and community to join us on this exciting journey with a fresh, new logo that represents APC Group's innovation, quality and trust.

Disclaimer: No legal implications are associated. This announcement does not imply any alterations to existing legal entity registrations or trademarks in any region.

Hashtag: #APCGroup #SpecialtyChemical



The issuer is solely responsible for the content of this announcement.

About APC Group

APC Group, with its roots as Amazon Papyrus Chemicals, has been a leading specialty chemical and process solution provider in the paper & pulp sector since 2000 in Asia. Today, we are committed to expanding our role as a leader in process efficiency across various industries. With unwavering dedication to innovation and quality, APC Group is set to continue shaping the future of industrial manufacturing processes.

With our extensive expertise, we have become the go-to partner for industries seeking transformative solutions in Pulp & Paper, Water Management, Viscose Fiber Technology, Barrier Coating and Molded Pulp.

Visit our website at .

Active Wear

Times Magazine

World Kindness Day: Commentary from Kath Koschel, founder of Kindness Factory.

What does World Kindness Day mean to you as an individual, and to the Kindness Factory as an organ...

In 2024, the climate crisis worsened in all ways. But we can still limit warming with bold action

Climate change has been on the world’s radar for decades[1]. Predictions made by scientists at...

End-of-Life Planning: Why Talking About Death With Family Makes Funeral Planning Easier

I spend a lot of time talking about death. Not in a morbid, gloomy way—but in the same way we d...

YepAI Joins Victoria's AI Trade Mission to Singapore for Big Data & AI World Asia 2025

YepAI, a Melbourne-based leader in enterprise artificial intelligence solutions, announced today...

Building a Strong Online Presence with Katoomba Web Design

Katoomba web design is more than just creating a website that looks good—it’s about building an onli...

September Sunset Polo

International Polo Tour To Bridge Historic Sport, Life-Changing Philanthropy, and Breath-Taking Beau...

The Times Features

Crystalbrook Collection Introduces ‘No Rings Attached’: Australia’s First Un-Honeymoon for Couples

Why should newlyweds have all the fun? As Australia’s crude marriage rate falls to a 20-year low, ...

Echoes of the Past: Sue Carter Brings Ancient Worlds to Life at Birli Gallery

Launching November 15 at 6pm at Birli Gallery, Midland, Echoes of the Past marks the highly anti...

Why careless adoption of AI backfires so easily

Artificial intelligence (AI) is rapidly becoming commonplace, despite statistics showing[1] th...

How airline fares are set and should we expect lower fares any time soon?

Airline ticket prices may seem mysterious (why is the same flight one price one day, quite anoth...

What is the American public’s verdict on the first year of Donald Trump’s second term as President?

In short: the verdict is decidedly mixed, leaning negative. Trump’s overall job-approval ra...

A Camping Holiday Used to Be Affordable — Not Any Longer: Why the Cost of Staying at a Caravan Park Is Rising

For generations, the humble camping or caravan holiday has been the backbone of the great Austra...

Australia after the Trump–Xi meeting: sector-by-sector opportunities, risks, and realistic scenarios

How the U.S.–China thaw could play out across key sectors, with best case / base case / downside...

World Kindness Day: Commentary from Kath Koschel, founder of Kindness Factory.

What does World Kindness Day mean to you as an individual, and to the Kindness Factory as an organ...

HoMie opens new Emporium store as a hub for streetwear and community

Melbourne streetwear label HoMie has opened its new store in Emporium Melbourne, but this launch is ...