The Times Australia
Fisher and Paykel Appliances
News From Asia

.

Job Title Inflation in Hong Kong: 6 in 10 expect promotion within 12 – 18 months

HONG KONG SAR - Media OutReach Newswire - 30 April 2024 - Job title inflation, a common practice in Hong Kong[1] and Greater China, has recently become a global trend. According to Robert Walters, a leading specialist professional recruitment firm, there was a 46% rise in the number of UK and Ireland job adverts that had the words "lead" or "manager" in the title throughout 2023 – but required no more than two years' experience.



Usually employed to attract and retain talent, job title inflation however has limited success and may create problems for employers and employees alike. These are among the observations and insights from Robert Walters Hong Kong.

Employers resort to cost cutting measures amid economic uncertainty

Job title inflation is a practice where employers offer exaggerated job titles to attract and retain talent, often without the experience, skills, or salaries to match.

"Titles hold more importance in Asia, which has perpetuated this trend," commenting on the trend, John Mullally, Managing Director of Robert Walters Hong Kong. "Over 2021-2022 the Hong Kong recruitment market was disrupted by high amounts of hiring and a lack of local market talent, which leading to organisations opting to add more titles rather than focusing on developing their employees or providing meaningful career growth." John adds.

This trend has continued in more challenging economic times, where cost-cutting measures have become imperative, leading to departures, and downsizing at senior levels. Employers resort to offering inflated job titles to avoid paying higher wages.

Rising expectations of GenZ drive title inflation

Based on LinkedIn polls conducted by Robert Walters Hong Kong in March, 60% of young workers in Hong Kong hold high expectations for rapid career progression within a company, expecting to be promoted within 12 to 18 months, indicating that titles are still highly valued by this generation. The survey also reveals that nearly 50% of young workers consider managing a team as the most crucial factor in determining seniority.

The strategy's effectiveness

"Inflated job titles used to be a tool used by weaker companies who struggled to retain staff", says John. "When employees realise that these titles hold no intrinsic value or external status, they can quickly become disenfranchised, especially if their compensation package does not match up to the title."

A survey conducted by JobSage reveals that 7 out of 10 employees say new titles won't make them stay at a company, indicating the growing awareness towards this practice among young workers.

Moreover, the past prevalence of job title inflation has even impacted the recruitment process. The survey found that 40% of managers reported difficulty in finding suitable candidates for open positions due to confusing or overstated job titles in the recent past.

Employers urged to nurture talent for long-term success

The Robert Walters Hong Kong polls reveal that less than 30% of employers are now using senior job titles as a strategy to attract or retain employees in 2024 due to its limited success.

Robert Walters advises hiring managers to avoid inflating job titles as it may cause inefficiencies and inequality within the organisation, and result in employees leaving.

"While attracting the right talent is important, it is even more crucial to foster employee growth within the organisation. This can be achieved through initiatives such as cross-training for multiple roles or providing employees with new responsibilities," adds John.


[1] Quarterly Report on General Household Survey by The Census and Statistics: the population of "Manager" increased 13.6% YOY in 2011 even salary remained stagnant. Up till last year, there is still a 4% increase YOY while witnessing a 5% decline in corresponding salary levels in Hong Kong.

Hashtag: #TitleInflation #SalarySurvey2024 #RobertWaltersHongKong #HongKongHiringMarket #HiringTrends



The issuer is solely responsible for the content of this announcement.

Robert Walters Hong Kong

Established in 1985, Robert Walters is one of the world's leading specialist professional recruitment consultancies spanning 31 markets. The Hong Kong office specialises in placing high-calibre professionals on a permanent or contract basis in the following specialities: accounting & finance, construction, property & engineering, financial services, HR & business support, legal & compliance, sales & marketing, supply chain, logistics & procurement, and tech & transformation.

For more information on Robert Walters Hong Kong, please visit https://www.robertwalters.com.hk/

Active Wear

Times Magazine

Myer celebrates 70 years of Christmas windows magic with the LEGO Group

To mark the 70th anniversary of the Myer Christmas Windows, Australia’s favourite department store...

Kindness Tops the List: New Survey Reveals Australia’s Defining Value

Commentary from Kath Koschel, founder of Kindness Factory.  In a time where headlines are dominat...

In 2024, the climate crisis worsened in all ways. But we can still limit warming with bold action

Climate change has been on the world’s radar for decades[1]. Predictions made by scientists at...

End-of-Life Planning: Why Talking About Death With Family Makes Funeral Planning Easier

I spend a lot of time talking about death. Not in a morbid, gloomy way—but in the same way we d...

YepAI Joins Victoria's AI Trade Mission to Singapore for Big Data & AI World Asia 2025

YepAI, a Melbourne-based leader in enterprise artificial intelligence solutions, announced today...

Building a Strong Online Presence with Katoomba Web Design

Katoomba web design is more than just creating a website that looks good—it’s about building an onli...

The Times Features

Myer celebrates 70 years of Christmas windows magic with the LEGO Group

To mark the 70th anniversary of the Myer Christmas Windows, Australia’s favourite department store...

Pharmac wants to trim its controversial medicines waiting list – no list at all might be better

New Zealand’s drug-buying agency Pharmac is currently consulting[1] on a change to how it mana...

NRMA Partnership Unlocks Cinema and Hotel Discounts

My NRMA Rewards, one of Australia’s largest membership and benefits programs, has announced a ne...

Restaurants to visit in St Kilda and South Yarra

Here are six highly-recommended restaurants split between the seaside suburb of St Kilda and the...

The Year of Actually Doing It

There’s something about the week between Christmas and New Year’s that makes us all pause and re...

Jetstar to start flying Sunshine Coast to Singapore Via Bali With Prices Starting At $199

The Sunshine Coast is set to make history, with Jetstar today announcing the launch of direct fl...

Why Melbourne Families Are Choosing Custom Home Builders Over Volume Builders

Across Melbourne’s growing suburbs, families are re-evaluating how they build their dream homes...

Australian Startup Business Operators Should Make Connections with Asian Enterprises — That Is Where Their Future Lies

In the rapidly shifting global economy, Australian startups are increasingly finding that their ...

How early is too early’ for Hot Cross Buns to hit supermarket and bakery shelves

Every year, Australians find themselves in the middle of the nation’s most delicious dilemmas - ...