The Times Australia
News From Asia

.

BEAUTY&YOU by The Shilla Duty Free Unveils the 1st Monochromatic Art Style "Shilla Fragrance Journey" at Hong Kong International Airport

Embark on a Scent-inspired Journey from Luxe Fragrance Wardrobe and Scent Bar

Capture Delightful Moments in Life4Cuts Photo Booth, Enjoy a Complimentary Gift with Special Discount

HONG KONG SAR - Media OutReach Newswire - 24 April 2025 - BEAUTY&YOU by The Shilla Duty Free Hong Kong, carrying over 200 cosmetic, skincare, perfume and fashion brands, with more than 2,600 fragrances items, is thrilled to unveil the "Shilla Fragrance Journey", a multi-brand fragrance discovery experience at Hong Kong International Airport for a limited time until June 2, 2025.

With the largest assortment of best-selling fragrances across Asia's airports from luxury brands to niche labels, BEAUTY&YOU cordially invites travelers to embark on a whole new sensorial journey with a selection of captivating fragrances from favored travel destinations to a one-step art-filled enjoyment.

luxe fragrance wardrobe front2

"Shilla Fragrance Journey" Enters Hong Kong International Airport in Monochromatic Art Style
BEAUTY&YOU by The Shilla Duty Free Hong Kong is themed around minimalist aesthetics, incorporating elegant monochromatic art style designs into various 3D installations. This creates a series of fragrance experience zones and interactive areas called the "Shilla Fragrance Journey," along with exciting shopping offers!

Maiden Appearance of Stunning Art Installations to Kickoff
The "Shilla Fragrance Journey" features multiple fragrance experience zones, interactive activities and shopping privileges, enabling travelers to explore a collection of selected fragrances. At Departures Level 7 East Hall after immigration, the striking "Shilla Fragrance Journey" theme display reflects minimalist aesthetics and greets travelers with coveted photo opportunities.

Located in BEAUTY&YOU East Hall South level 6, The "Luxe Fragrance Wardrobe" and the "Life4Cuts Photo Booth" should never be missed, in which an in-depth fragrance experience is provided for travelers to spot their favorites. Travelers are welcome to capture the joyful moments and gather the unique themed blotters, then collect them in the complimentary "Fragrance Passport". In the meantime, travelers in East Hall North Level 6 are given the pleasure of receiving fragrance blotters and drawing inspiration from fragrance ambassadors at BEAUTY&YOU East Hall North "Scent Bar" for the next exploration on the fragrance journey.

Enjoy Exclusive Rewards at BEAUTY&YOU
BEAUTY&YOU customers would receive a complimentary gift upon completing an in-depth experience at Cartier, Tom Ford, or L'Artisan Parfumeur brand counters at BEAUTY&YOU East Hall South or East Hall North. During the campaign period, customers can also receive a HK$50 cash coupon, which is valid for transactions with a minimum net spending of HK$500. Additionally, they can enjoy a range of exclusive offers, including discounts of up to 60% off on selected 800 beauty and fashion accessories items, as well as instant discount upon designated spending. Visit BEAUTY&YOU to discover the latest offers.

Hashtag: #ShillaDutyFree

The issuer is solely responsible for the content of this announcement.

About Shilla Duty Free:

Shilla Duty Free is the leading Korean travel retailer and affiliate of Samsung. Offering over 1,300 world-class brands in fashion, jewellery, cosmetics, perfumes, watches, etc, Shilla Duty Free is the first operator running the cosmetics & perfumes category in all 3 major airports in Asia (Incheon, Changi and Hong Kong). It is currently operating 6 stores (BEAUTY&YOU) in Hong Kong International Airport, serving as an ultimate shopping destination in Hong Kong and offering a wide spectrum of beauty and fashion accessories to passengers around the globe.

For more information:
Official Website:
Facebook:
Instagram:

Times Magazine

September Sunset Polo

International Polo Tour To Bridge Historic Sport, Life-Changing Philanthropy, and Breath-Taking Beauty On Saturday, September 6th, history will be made as the International Polo Tour (IPT), a sports leader headquartered here in South Florida...

5 Ways Microsoft Fabric Simplifies Your Data Analytics Workflow

In today's data-driven world, businesses are constantly seeking ways to streamline their data analytics processes. The sheer volume and complexity of data can be overwhelming, often leading to bottlenecks and inefficiencies. Enter the innovative da...

7 Questions to Ask Before You Sign IT Support Companies in Sydney

Choosing an IT partner can feel like buying an insurance policy you hope you never need. The right choice keeps your team productive, your data safe, and your budget predictable. The wrong choice shows up as slow tickets, surprise bills, and risky sh...

Choosing the Right Legal Aid Lawyer in Sutherland Shire: Key Considerations

Legal aid services play an essential role in ensuring access to justice for all. For people in the Sutherland Shire who may not have the financial means to pay for private legal assistance, legal aid ensures that everyone has access to representa...

Watercolor vs. Oil vs. Digital: Which Medium Fits Your Pet's Personality?

When it comes to immortalizing your pet’s unique personality in art, choosing the right medium is essential. Each artistic medium, whether watercolor, oil, or digital, has distinct qualities that can bring out the spirit of your furry friend in dif...

DIY Is In: How Aussie Parents Are Redefining Birthday Parties

When planning his daughter’s birthday, Rich opted for a DIY approach, inspired by her love for drawing maps and giving clues. Their weekend tradition of hiding treats at home sparked the idea, and with a pirate ship playground already chosen as t...

The Times Features

Do you really need a dental check-up and clean every 6 months?

Just over half of Australian adults[1] saw a dental practitioner in the past 12 months, most commonly for a check-up[2]. But have you been told you should get a check-up and c...

What is a Compounding Pharmacy and Why Do You Need One in Melbourne?

Ever picked up a prescription and thought, this pill is too big, too bitter, or full of things I cannot have? That is where a compounding chemist becomes important. A compounding p...

Deep Cleaning vs Regular Cleaning: Which One Do Perth Homes Really Need?

Whether you live in a coastal home in Cottesloe or a modern apartment in East Perth, keeping your living space clean isn’t just about aesthetics, it’s essential for your health and...

Rubber vs Concrete Wheel Stops: Which is Better for Your Car Park?

When it comes to setting up a car park in Perth, wheel stops are a small feature that make a big difference. From improving driver accuracy to preventing costly damage, the right c...

Not all processed foods are bad for you. Here’s what you can tell from reading the label

If you follow wellness content on social media or in the news, you’ve probably heard that processed food is not just unhealthy, but can cause serious harm. Eating a diet domin...

What happens if I eat too much protein?

The hype around protein[1] intake doesn’t seem to be going away. Social media is full of people urging you to eat more protein, including via supplements such as protein sha...