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Just the facts, or more detail? To battle vaccine hesitancy, the messaging has to be just right

  • Written by: Katie Attwell, Senior Lecturer, University of Western Australia
Just the facts, or more detail? To battle vaccine hesitancy, the messaging has to be just rightToby Zerna/AP

As Australia’s COVID-19 vaccine roll-out commences, all eyes are on the government’s communication strategy — particularly with some studies finding vaccine hesitancy is on the rise in the country.

Our new study arrives at an opportune time. We analysed the public communication strategies that two countries —...

Read more: Just the facts, or more detail? To battle vaccine hesitancy, the messaging has to be just right

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