realestate.com.au attracts the buyer for 9 in 10 listed homes that sell on the platform
New PropTrack data reveals the impact realestate.com.au has on property sales, with the platform helping Australian buyers find ‘the one’
realestate.com.au has today unveiled new data that demonstrates the role the platform plays in Australian property sales. The data reveals that realestate.com.au attracts and engages the buyer on 9 in 10 properties listed on the platform that go on to sell1.
The insight is the output of a new Buyer Impact Model, built by REA Group’s property data business, PropTrack and independently verified. The new AI-powered model analyses billions of consumer interactions with listings and property pages on realestate.com.au and property.com.au. This data is overlayed with national property sales data to confirm which properties have sold.
The model assessed more than 1.3 million Australian properties sold between August 2023 – November 2025. Both the methodology and the findings were reviewed and validated by Deloitte, marking the first independently verified property buyer impact claim of its kind in the Australian market.
REA Group Chief Commercial and Marketing Officer, Kul Singh, said the new data reinforces realestate.com.au’s position as Australia’s number one address in property, setting it apart for both the scale and the quality of its audience.
“Deciding to sell your home is one of the biggest life decisions a homeowner will ever make and vendors and their agents can be confident that there are more buyers on realestate.com.au than anywhere else. Our market-leading audience of 12.7 million monthly visitors2 underpins the value of listing with us, and
this new data takes it a step further. For the first time, agents have measurable evidence to demonstrate to vendors that the sale of their home can be directly linked back to the impact of their realestate.com.au advertising campaign,” Kul said.
“9 in 10 agents recommend realestate.com.au, and our customers have long told us that the majority of their leads come from our platform. PropTrack’s new Buyer Impact Model now provides data-backed evidence that our role in the market goes beyond advertising. realestate.com.au genuinely helps move property, driving superior results for Australia’s real estate agents, project marketers, their clients, and vendors.
“We see a predictable pattern of behaviour as consumers move from browsing to finding ‘the one’. Beyond enquiries and views, the model maps and analyses 25 distinct behaviours including engagement with immersive content, listing saves and shares, agent contact reveals and inspection actions. We know that on average, the eventual buyer spends almost 7 cumulative hours and consumes 28 times more property images on the listing compared to non-buyers. This deep understanding of audience intent enables us to build property experiences that consumers trust and prefer, and connect our customers with the highest-intent buyers at exactly the right moment.”
Unparalleled audience engagement and AI-capability powers new model
The PropTrack Buyer Impact Model draws on realestate.com.au’s position as Australia’s number one address in property, analysing billions of consumer interactions and mapping and weighting behavioural signals into a measure of buyer engagement ahead of a purchase decision.
The ability to build and validate a finding of this scale rests on years of data and PropTrack’s advanced analysis capability. realestate.com.au recently reached the significant milestone of 5 million Australian properties being tracked by their owner on the platform. This unique data, combined with AI-powered analysis of consumer interactions, provide PropTrack with the scale to match buyer behaviours to properties that sell.
PropTrack Executive General Manager, Kris Matthews, said the combination of data scale, depth of audience engagement, and new AI capability underpins the analysis of the buyer impact data.
“To model buyer presence at the point of sale with this level of confidence, you need a critical mass of listings that sell, and audience depth sufficient to observe the full behavioural arc of a genuine purchase decision. This is one of our unique points of difference, no one else can match this data to the scale of REA Group,” Kris said.
"The aim of the analysis was to demonstrate the true value of listing with realestate.com.au and how this impacts a property sale. To do this we looked at the total market, as well as specifically narrowing to properties listed on our platform. AI is the key accelerator of this kind of data analysis. Without it, building a model like the PropTrack Buyer Impact Model would take years, not months.”
About the PropTrack Buyer Impact Model
The PropTrack Buyer Impact Model assesses properties listed and sold from August 2023 - November 2025 and related owner tracks and viewing activity on realestate.com.au and property.com.au. The model excludes unsold listings and viewing activity on third party platforms. Buyers may also have viewed their property on other sites prior to purchasing. The methodology and findings of the model were independently reviewed and validated by Deloitte Australia based on data provided by PropTrack.
About REA Group Ltd (www.rea-group.com): REA Group Ltd ACN 068 349 066 (ASX:REA) (“REA Group”) is a multinational dig
