The Times Australia

Small Business Marketing
The Times

Food & Dining

Ben & Jerry’s launches ‘next-level ice cream’ phenomenon

  • Written by Red Havas


Get ready, ice cream fans – a new ice cream revolution is coming to Australian shores! Ben & Jerry’s is today officially launching its new range of flavours to the nation – and it’s ‘next level’ ice cream that has already taken the world by storm!

Following its rip-roaring success in the E.U., receiving global critical acclaim in the process, Ben & Jerry’s Topped has landed in Australian freezer aisles, promising the ultimate melt-in-the-mouth experience. This indulgent new range features a spoonable layer of chocolate over trademark chunks and swirls and special fudgy ampersand shapes. Topped is layered with goodness from top to bottom!

There are two decadent flavours which will be available exclusively at Coles supermarkets and Coles online: Salted Caramel Brownie and Chocolate Caramel Cookie Dough.

Salted Caramel Brownie features vanilla ice cream, Ben & Jerry’s’ signature chewy chocolate brownie chunks, dreamy salted caramel swirls oozing throughout every pint and topped off with a chocolatey topping. Chocolate Caramel Cookie Dough is bursting with chocolate ice cream, a velvety caramel swirl, chunks of chocolate chip cookie dough, chocolatey chunks and a chocolate topping – just to add an extra layer of chocolate-y love.

Whether you’re an ice cream lover, dessert devil or a seeker of general indulgence, these new flavours will be right up your street.

To find out more about Ben & Jerry’s Topped and to get inspired for your next sweet treat, visit www.benandjerry.com.au.

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