Square launches new omnichannel hardware
Today, Square unveils the next generation of Square Stand, the company’s iconic countertop device that turns an iPad into a powerful, robust point of sale system that sellers can use to run their entire business. Launching concurrently in all of Square’s eight global markets, Square Stand features integrated contactless and dip payments technology, a sleek, professional design, and a new checkout flow that provides businesses and their customers with a more intuitive, transparent, and streamlined commerce experience.
The reimagined Square Stand offers businesses the most affordable, comprehensive, and easy-to-use device for conducting commerce. Square Stand combines Square’s point of sale software and hardware into one complete solution, enabling sellers to take in-person payments and manage ecommerce sales, deliveries, and buy online, pick-up in-store orders from a single place. Retaining the classic swivel design of its predecessor, the new Stand now integrates Square’s lightning-fast contactless and chip card readers into the display, helping sellers simplify their countertops and keep their lines moving while eliminating the need for additional payments hardware. In 2021, tap and dip payments made up 98% of global cashless hardware transactions on Square’s fully integrated payments devices*, meaning these new capabilities help sellers accept now-standard payments right out of the box.
The new Square Stand also transforms the buyer experience. New software for Square Stand creates a faster, more transparent checkout process that includes an order summary screen and illuminated payment icons on the face of the device to guide customer transactions and speed up purchases. These additions provide sellers and shoppers with the benefits of a customer display without the need for a second screen.
“The way businesses and shoppers interact around the world has evolved exponentially in the time since we first launched our original Square Stand,” said Alyssa Henry, Head of Square. “The new Stand was built with the future of commerce in mind. Marrying elegant design with powerful software, Square Stand provides sellers of any size, from boutique retailers to multi-location restaurants, with a versatile command center for their business. Square Stand offers sellers an integrated way to meet the purchasing preferences of today’s consumers.”
“As an owner operator, I’ve felt like Square has been a business partner to me, especially throughout the unpredictability of the pandemic,” said Ian Chan, owner of Tasmania-based eatery Oryza. “Square made it easy to set up an online store when dining in wasn’t an option, and now that channel has become a critical component of my business in the months since. Square Stand helps me and my team easily manage our online orders while providing our in-person customers with a world-class checkout process.”
Melbourne-based barbershop Kenneth Geoffrey’s was one of the first businesses in the world to start using the new Square Stand and says its design instantly resonated with customers.
“Our new Square Stand is a bit of a talking point with customers who consistently tell us how great it looks. We love that the tap icon lights up to make it really easy for customers to pay,” says Kizzi, co-owner of Kenneth Geoffrey’s. “We use other Square products like Appointments and Online, and so Square Stand just fits right in and connects with everything. The Square app is ridiculously easy to use and has made running my business easier than working as an employee at any other shop.”
As Square’s innovative ecosystem of solutions has grown, so has Square Stand’s ability to serve sellers as a singular device to manage all of their operations. In addition to supporting all of Square’s vertical point of sale offerings, which include Square for Restaurants, Square for Retail, and Square Appointments, sellers can use Square Stand for all their employee management needs, including time tracking, shift scheduling, and tip management. Additional solutions like marketing, loyalty, inventory, and omnichannel commerce tools are also readily available from the Square Stand.
Introduced in 2013, the original Square Stand was a transformational iPad point of sale system, giving merchants a way to take payments and access business insights and analytics, all from one place. Square Stand remains popular amongst sellers of all sizes and serves as a common entry point for new businesses joining the Square ecosystem.
Beginning today, the new Square Stand is available online at Square Shop. Starting at $149, Square Stand is compatible with the iPad (2021, 2020, 2019), iPad Air (2019), and iPad Pro 10.5”. Sellers pay one flat rate for every tap or dip transaction, with no hidden fees or long-term contracts, and free access to the Square POS app. For more information, please visit square.com/hardware/stand.
*Percentage is representative of global cashless transactions on Square Register and Square Terminal for the calendar year 2021
