The Times Australia
Small Business News

.

SKYE Suites prepare for next phase of growth

  • Written by Media Release


Leading innovative hotel division of global real estate developer Crown Group, SKYE Suites, has taken the next step to cement their position within the luxury hotel market, announcing Mr Ari Foo as Sales Director of SKYE Suites. Foo will lead all hotel-based sales activities and will be responsible for developing sales strategies and operations for the SKYE Suites’ portfolio of luxury boutique hotels including SKYE Suites Sydney, SKYE Suites Parramatta and SKYE Suites Green Square. 

Mr Foo’s extensive 25-year career within the property and hotel sector extends across high profile sales, strategy and operational roles. Like SKYE Suites continually strives to reach new heights creating vertical villas in the sky and destinations in the clouds, Ari Foo will elevate the SKYE Suites team and add a high calibre of worldly experience and superior guest service that will continue accelerating SKYE Suites into an exciting new phase of growth. 

Prior to joining SKYE Suites, Mr Foo was Director of Global Sales at Hyatt Sales Force for five years managing a $USD30M portfolio and was awarded Top Producer – Global Account Teams. Prior to this he spent 10 years with Grand Hyatt Melbourne where he was the recipient of the prestigious Hyatt Masters award for three consecutive years in recognition for his account management and business development of key corporate for the property. This award represented the top 5% of Hyatt Sales staff globally and is a proud career milestone for Mr Foo. 

Whilst the hospitality and travel industry are currently facing new and unique market challenges, Ari Foo has the experience, relationships and ambition to take charge of the new role. Foo explains, “I’m thrilled to take on the new role of Sydney Sales Director at SKYE Suites at a time when the hotel and travel sector is going through one of the most difficult times in its history. I believe we have a strong product that holds an enormous amount of appeal to a variety of market segments and is currently bucking the trend in the current landscape with strong occupancy across all three hotels. With the current hotel landscape so dynamic, we will be implementing sales solutions that highlight our hotel’s personalised guest services that are tailored to each and every guest’s needs.” 

Joining the SKYE Suites team was an obvious next step for Mr Foo who has worked with some of the most well-known names in the industry. 

“My alignment has always been with 5-star properties so SKYE Suites’ unique placement in the apartment space with award-winning architectural designs and 5-star luxury hotel experience was certainly appealing. I was also attracted to the vision and future growth and directional plans for SYKE Suites, it is a forward- thinking company. I believe this new role will be a great opportunity to continue growing professionally simultaneously with the brand,” Mr Foo continues. 

While still in the first few weeks of the role, Ari Foo has launched straight in with goals to continue boosting brand exposure, launch into new market segments and create a sales and marketing team that is aligned with the core values of SKYE Suites. Currently he is enjoying the daily opportunities and hands on experience of working across all hotel sales and marketing aspects that you don’t always get with larger brands. 

Crown Group CEO, Iwan Sunito, who is overjoyed with the appointment and the promise that Mr Foo brings, says, “We are delighted to have Ari join SKYE Suites as Sales Director and already have some exciting plans to continue producing remarkable results and brand awareness for SKYE Suites’ boutique luxury hotels.” 

“For SKYE Suites, building a strong and experienced sales team that have a specific market focus is part of our long-term growth strategy and is imperative for SKYE Suites to continue delivering five-star hotel experiences for our broad range of guests,” Mr Sunito concludes. 

The SKYE Suites brand first launched in August 2017 with the opening of the stunning SKYE Suites Parramatta. This was followed by the second SKYE Suites opening in October 2018 as part of the Arc residential tower at 300 Kent St. Recently, SKYE Suites’ unveiled the third luxury serviced apartment hotel at Green Square part of the eye-catching $575 million Infinity building on the corner of Bourke Street and Botany Road. 

All three properties articulate SKYE Suites’ usual hallmarks of iconic architecture, resort-style facilities, comfort and technology all while providing access to the excellent surrounding dining and shopping offerings. 

For more information and to book, visit www.skyesuites.com.au

About SKYE Suites 

SKYE Suites is the innovative hotel division of global real estate developer Crown Group. It was borne out of a vision to create an architecturally inspired, spacious and luxurious urban resort experience. The name SKYE Suites originates from the inspiration of creating vertical villas in the sky, a destination in the clouds. Every aspect is centred on creating a personalised curated experience with the full facility of residential living, comfort and connectivity. SKYE’s Suites goal is to elevate the hotel experience to a greater height. 

About Crown Group Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments. The company was co-founded by architect Mr. Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996. 

Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 25- storey Arc by Crown Group in Sydney CBD. 

Today, Crown Group boasts a $5bn portfolio of projects under development and in the pipeline and is currently developing four major projects in the Sydney area: Infinity by Crown Group in Green Square; the $500 million five tower precinct Mastery by Crown Group in Waterloo being developed with Mitsubishi Jisho Residence; Waterfall by Crown Group in Waterloo; and Eastlakes Live by Crown Group the most exciting new address in the Eastern Suburbs. 

Crown Group launched SKYE Suites Parramatta in August 2017 followed by SKYE Suites Sydney in October 2018 and most recently SKYE Suites Green Square in April 2020. www.crowngroup.com.au 

Awards 

Crown Group has been awarded more than 30 high-profile industry awards including the 2018 UDIA NSW Best Mixed- Use Development and 2016 International Property Awards Best Residential High Rise Architecture Australia for V by Crown Group Parramatta; 2017 Property Council of Australia’s Annual Property Congress’ one of the World’s best projects for Infinity by Crown Group; 2017 Master Builders Association (MBA) NSW Excellence in Construction Awards for SKYE by Crown Group, 2015 International Property Awards Best Residential Development Australia for Arc by Crown Group, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style development Top Ryde City Living. www.crowngroup.com.au/industry-recognition/

Property Times

Rubber vs Concrete Wheel Stops: Which is Better for Your Car Park?

When it comes to setting up a car park in Perth, wheel stops are a small feature that make a big difference. From improving driver accuracy to preventing costly damage, the right choice between rubber and concrete wheel stops could save you time, mon...

What Is the Australian Government First Home Buyers Scheme About?

For many Australians, buying a first home can feel like a daunting task—especially with rising property prices, tight lending rules, and the challenge of saving for a deposit. To ease this burden, the Australian Government has introduced a First ...

Flipping vs. Holding: Which Investment Strategy Is Right for You?

Are you wondering whether flipping a property or holding onto it is the better investment strategy? The answer isn’t one-size-fits-all. Both strategies have distinct advantages and risks, and choosing the right one depends on your financial goals, ...

A Guide to Smarter Real Estate Accounting: What You Might Be Overlooking

Real estate accounting can be a complex terrain, even for experienced investors and property managers. From tracking rental income to managing property expenses, the financial intricacies of real estate demand more than just basic bookkeeping. A si...

Food & Dining

Not all processed foods are bad for you. Here’s what you can tell from reading the label

If you follow wellness content on social media or in the news, you’ve probably heard that processed food is not just unhealthy, but can cause serious harm. Eating a diet dominated by highly processed foods means you’re likely to consume more kil...

Italian Street Kitchen: A Nation’s Favourite with Expansion News on Horizon

Successful chef brothers, Enrico and Giulio Marchese, weigh in on their day-to-day at Australian foodie favourite, Italian Street Kitchen - with plans for ‘ambitious expansion’ to be announced in the coming months.  Italian Street Kitchen: A slice o...

Après Skrew: Peanut Butter Whiskey Turns Australia’s Winter Parties Upside Down

This August, winter in Australia is about to get a lot nuttier. Skrewball Whiskey, the cult U.S. peanut butter whiskey that’s taken the world by storm, is bringing its bold brand of chaos to Aussie shores with Après Skrew: a mash-up of alpine energy...

450 people queue for first taste of Pappa Flock’s crispy chicken as first restaurant opens in Queensland

Queenslanders turned out in flocks for the opening of Pappa Flock's first Queensland restaurant, with 450 people lining up to get their hands on the TikTok famous crispy crunchy chicken tenders. The highly anticipated opening comes after months of d...

Business Times

From Farms to Festivals: How Regional NSW Is Repurposing Shipping…

Regional NSW communities are repurposing containers for farms, tourism, and events Farmers and small businesses use them...

Nail it with points: Flybuys members can redeem points for instan…

Flybuys launches new in-store redemption at Bunnings stores across Australia Tuesday 19 August, 2025 – Flybuys, Australia’s ...

Understanding Energy Use Patterns by Season

Australia’s climate changes noticeably across the year. These seasonal changes don’t just affect what we wear or how we trave...

The Times Features

Do I have insomnia? 5 reasons why you might not

Even a single night of sleep trouble can feel distressing and lonely. You toss and turn, stare at the ceiling, and wonder how you’ll cope tomorrow. No wonder many people star...

Wedding Photography Trends You Need to Know (Before You Regret Your Album)

Your wedding album should be a timeless keepsake, not something you cringe at years later. Trends may come and go, but choosing the right wedding photography approach ensures your ...

Can you say no to your doctor using an AI scribe?

Doctors’ offices were once private. But increasingly, artificial intelligence (AI) scribes (also known as digital scribes) are listening in. These tools can record and trans...

There’s a new vaccine for pneumococcal disease in Australia. Here’s what to know

The Australian government announced last week there’s a new vaccine[1] for pneumococcal disease on the National Immunisation Program for all children. This vaccine replaces pr...

What Makes a Small Group Tour of Italy So Memorable?

Traveling to Italy is on almost every bucket list. From the rolling hills of Tuscany to the sparkling canals of Venice, the country is filled with sights, flavors, and experiences ...

Latest data suggests Australia is overcoming its sugar addiction

Australia is now meeting the World Health Organization’s (WHO) guidelines[1] on sugar, which recommend keeping sugar below 10% of daily energy intake. New data[2] published ...