The Times Australia

Small Business Marketing
The Times



Aura Buy Invest Donate, one of Australia’s newest cash back reward programs, is thrilled to announce Shell Coles Express as its Exclusive Fuel Partner, in a new deal that will see Aura Members receive money back into their Aura Investment Account.

The partnership will provide Aura Members across the country with the opportunity to receive 3 cents per litre cash back reward via the Aura Buy Invest Donate App*.

Aura Members can register to redeem the fuel cash back reward daily. When combining this fuel cash back reward with existing Coles supermarket docket and Coles Express discounts this gives customers the option to save up to 17 cents per litre.^

Aura Buy Invest Donate Co-Founder and CEO Troy Zafer said the new partnership is a fantastic way for every day Australians to be rewarded for their purchasing loyalty and invest for their long-term financial security.

"We know that Australians are crying out for a better way to be rewarded when they make purchases with their favourite brands. We’re thrilled to partner with Viva Energy to provide our Members with a financial reward when they make purchases at Shell Coles Express. The 3 cents per litre cash back reward on their fuel purchase will be deposited into their Aura Investment Account, and can be invested in a selection of ETFs or withdrawn into their regular bank account. In addition to the cash back reward that an Aura Member receives on their fuel purchase, Aura will make a donation to the charity, sporting club or community group of the Aura Member’s choice," Mr Zafer said.

Jevan Bouzo, the Chief Executive Officer of Convenience and Mobility at Viva Energy (Shell’s Australian licensee) said "the new partnership would support its aim of fuelling Australians now and into the future. Viva Energy is the exclusive supplier of high-quality Shell fuels and lubricants in Australia, supplying approximately a quarter of the country’s liquid fuel requirements."

"We are committed to meeting the energy needs of Australians by offering high quality fuels across the country. We’re proud to partner with Aura due to its innovative approach which benefits not only the motoring public, but also charities and community groups at the same time," Mr. Bouzo said.

Consumers can join Aura for free by downloading the Aura Buy Invest Donate app from their app store.**

The Aura and Shell Coles Express fuel cash back rewards will be launched on Wednesday June 7th 2023.

*Aura Buy Invest Donate App users will receive 3 cents per litre off every day when they fill up at Shell Coles Express participating sites. Barcode valid for one use per day. Once redeemed, users will be eligible for a new barcode after 9am the next calendar day. Offer excludes LPG & AdBlue. Min 2L and max 150L per transaction. No stacking with other Viva Energy offers. Users must agree to information sharing with Viva Energy for marketing purposes to activate offer. Click here for full terms

^Minimum 3¢ per litre invested from your qualifying Shell fuel purchase into your Aura account. #17¢ per litre benefit applies when eligible Aura Members combine their 3¢ per litre reward with the “Coles Supermarkets Fuel Docket Discount” and the “Spend $20 get 10 cents per litre fuel discount” made available by Coles Express at Shell Coles Express service stations, subject to the Coles Express terms. Download the Aura app today and start donating to your favourite charity with every litre of fuel purchased through our exclusive Fuel Partner Shell Coles Express.

** Other costs may apply. Please see the Product Disclosure Statement (PDS) available on Aura’s website for more information. This information was prepared by Aura Buy Invest Donate Pty Ltd (ACN  640 240 964 AR 001295962), who is an authorised representative of Cache Investment Management Pty Ltd (ACN 624 306 430 AFSL 514 360) (Cache). The Aura Fund is issued by Melbourne Securities Corporation Limited (ACN 160 326 545, AFSL 428 289).


One of Australia’s newest cash back reward programs, Aura Buy Invest Donate, combines cash rewards with investment options and a strong philanthropic focus.

Aura rewards members with real dollars on every transaction they make with enrolled businesses. Cash rebates accrued by members can be held in cash or invested in ETFs, and can be withdrawn at any time. In addition, from each transaction rebate, an additional contribution will be made to a charity, community group or sports club of the member’s choice.


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