New NCAA endorsement rules could benefit women more than men
- Written by: Lindsey Darvin, Assistant Professor of Sport Management, State University of New York College at Cortland
College basketball player Paige Bueckers, right, of the Connecticut Huskies, has over 900,000 followers on Instagram as of September 2021. Elsa/Getty ImagesOnly one week after the NCAA changed its endorsement rules on July 1, 2021, women college athletes found themselves on billboards in Times Square in New York, launching a clothing line...
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